experience in a service industry and a comprehensive knowledge of building brand awareness. He/she will have the ability to manage marketing department resources, lead and execute campaigns, interact with regional sales teams and support global marketing programs on a regular basis.
If you have an understanding of what makes customers tick, have a desire to be a part of a growing business and want to deliver solutions that make a difference, we would love to meet you. Objectives Collaborate with the Americas business teams (Canada, USA, Mexico, Brazil) to uncover insights and strategies to develop and implement marketing and media campaigns for new and existing services, internally and
externally Lead marketing initiatives and resources, consistently identifying revenue opportunities within our established client base and support consistent growth in existing and new regions Identify short-term and long-term marketing schedule, budget, and resource needs, including the management of an annual marketing budget and expenditure spending Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and market trends in order to translate results into actionable programs and insights for the organization Responsibilities Lead the development of our marketing plans working closely with sales, management,
creative and content teams to create and execute effective and marketing programs focused on growing audiences for our services Spearhead the execution of marketing campaigns, including design, implementation of tests, tracking, results reporting, analysis, and recommendations Participate in and support global marketing efforts that impact the Americas region Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies Manage implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales Hold regular meetings with sales teams and SME's to review local and service/solution specific strategies.
Skills and Qualifications Bachelor's degree in marketing, advertising, communications, business, or relevant industry experience Extensive knowledge of the automotive industry from a services provider perspective Successful track record in progressively increasing marketing roles and creating marketing campaigns Excellent leadership, communication, and decision-making skills Persuasive and compelling communicator possessing a high level of business acumen with the ability to communicate both written and verbally Self-starter, motivated to succeed Experience with digital and print marketing, content marketing, and social media marketing from a local and global perspective Proven ability to successfully lead and manage campaigns Proficiency with CRM, market intelligence tools and design software Established portfolio of successful execution of programs delivering ROI Desire to grow professionally within an organization About TRIGO Global Quality Solutions Founded in 1997, TRIGO is a multinational company providing operational Quality Management solutions for the manufacturing sector, especially in the automotive and aerospace industries.
With a team of more than ten thousand professionals present in 20+ countries across 4 continents, TRIGO offers a comprehensive portfolio of Quality Assurance services ranging from inspection to expert auditing, consulting and training. The unrivaled expertise, industrial mindset and extensive global footprint that TRIGO has built up over the last 3 decades has made TRIGO the leading quality solutions provider using the latest innovative and reliable digital systems and standard processes, delivering results in the most demanding industries. TRIGO has recently started to expand its clientele by offering quality services to the medical, chemical and food industries.
TRIGO Global Quality Solutions is committed to the core values of equal employment opportunity. We are committed to treating people fairly, and with respect and dignity. We offer employment opportunities based upon an individual's qualifications and performance, free from discrimination or harassment because of race, ancestry, place of origin, ethnic origin, color, citizenship, creed, interaction, interactionual orientation, age, marital status, family status, and disability. TRIGO Global Quality Solutions appreciates receiving all expression of interest; however, only those candidates invited for an interview will be contacted.
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Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
