and idea generation to product concept and business validation.
Responsible for management of all market research and competitive intelligence for Star Kist (base business research including syndicated data, new products, new categories, and new businesses and markets) to include planning, executing and communicating results.
PRINCIPAL ACCOUNTABILITIES - Manage the development and implementation of key new business development and new category innovation for Star Kist; identify white space opportunities to drive new business, new markets, and new category innovation, ensure appropriate Stage Gate Process and market validation for new businesses and new product launches, ensure
cross functional alignment to innovation strategy/launch plans Handle full market research and competitive intelligence responsibilities for the Business Unit, creating and discussing the design with clients, envisioning possible research issues and solving them, gathering the information needed to answer business's questions.
Provides proactive consultation with brand management via developing research plans and analysis on assigned businesses as well as provides all the answers to management's questions regarding the consumer, market, etc. Manages research resources and supplier contracts including ACNielsen, IRI, Mintel, and other syndicated and customer research data and oversees
the dissemination of data and ad hoc projects. Has final decision-making authority on research methodology and techniques, data sources, research design elements, questionnaire composition, data's evaluation and supplier's selection.
Has a large number of clients (e. g. leadership teams, marketing/brand managers and sales/trade marketing managers), and is day-to-day contact for all research activity associated with assigned businesses. KNOWLEDGE/EXPERIENCE/COMPETENCIES - 7+ years of overall professional experience in new business development/innovation and consumer market research management BS in Marketing/Market Research related degree, with an MBA degree preferred Broad knowledge and experience in Market Research and New Product Innovation methodologies gained at successive levels of responsibility in multiple areas of consumer-packaged goods industry, ideally in Food & Beverage Knowledge of corporate policies and compliance Demonstrated prior success in achieving results using team driven philosophies Demonstrated proficiency in supporting corporate interest from remote site locations and ability to communicate and exercise very positive people skills.
If you have a disability and cannot apply online, please mail your resume and cover letter to: Star Kist Co.1875 Explorer Street10th Floor Reston, VA 20190ATTN: Human Resources Please note: this option is for individuals with disabilities only.
Star Kist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, interaction, interactionual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances.
EOE/AA/M/F/Vet/Disability PDN-9adbc712-5c8e-4385-bd8c-f71aec599470
& Consumer Marketing, d) New Product Development, e) Organizational Development for Marketing team f) Cross-functional team leadership PRINCIPAL ACCOUNTABILITIES - Business Strategy (in conjunction with VP- Marketing & Innovation)-3-Year Strategic Plans Annual Business & Marketing Planning (lead with support from the Marketing team)-Annual Plan & Budget Brand & Product Management (lead brand building and product portfolio plans with support from Marketing team)-Annual Brand & Product Portfolio Plan Advertising & Consumer Marketing (lead brand specific and total business growth plans with support from Marketing team)-Annual Marketing Plan New Product Development (lead Innovation team in current
year launch as well as mid-term pipeline)-Annual Innovation Plan Organizational development for direct reports (product management and close-in innovation team) Star Kist Business Segment P&L Management (shared responsibility)-Annual Plan KNOWLEDGE/EXPERIENCE/COMPETENCIES - This position requires an individual with strong Brand Management and Product Management experience to manage the strategic challenges and complexity of the Seafood and other Protein Categories (multiple segments, complex international supply change, and strong growth potential).
15+ years of overall professional experience in Brand/Product Management, Marketing, and Innovation with prior experience leading a Marketing
Team. MBA preferred, but not required given experience level.
Individual needs to be adept at managing multiple projects, with the ability to prioritize and lead Marketing & Innovation Teams to move the business forward. The ability to balance strategic orientation with the need to 'roll-up your sleeves' and get the work done is a must. This position requires New Product experience, including pipeline development as well as new item launch experience. The position requires Advertising and Agency management experience (creative as well as media planning) including exposure to Digital & E-Commerce Marketing. This position requires excellent Leadership skills including experience in leading cross-functional groups, including Operations/Supply Chain, Sales, Packaging, Market Research/Category Management, and R&D.
Knowledge of how to plan, manage, and analyze Trade programs is a plus. This position requires Strategic & Business Planning experience including analyzing, developing, and presenting plans and recommendations to key decision makers. This position requires P&L Management experience including financial understanding and budgeting. This position requires Market Research understanding including syndicated and custom market research.
Knowledge of corporate policies and compliance. Demonstrated prior success in achieving Business results using team-driven philosophies. This position requires management and leadership of top projects to assure alignment across senior management. If you have a disability and cannot apply online, please mail your resume and cover letter to: Star Kist Co.1875 Explorer Street, 10th floor ATTN: Human Resources Reston, VA 20190Please note: this option is for individuals with disabilities only. Star Kist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, interaction, interactionual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances.
EOE/AA/M/F/Vet/Disability PDN-9adbc717-18e1-4237-bf90-210e77bdfc10
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Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
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