Location: Reston, VA
Company: Starkist
& Consumer Marketing, d) New Product Development, e) Organizational Development for Marketing team f) Cross-functional team leadership PRINCIPAL ACCOUNTABILITIES - Business Strategy (in conjunction with VP- Marketing & Innovation)-3-Year Strategic Plans Annual Business & Marketing Planning (lead with support from the Marketing team)-Annual Plan & Budget Brand & Product Management (lead brand building and product portfolio plans with support from Marketing team)-Annual Brand & Product Portfolio Plan Advertising & Consumer Marketing (lead brand specific and total business growth plans with support from Marketing team)-Annual Marketing Plan New Product Development (lead Innovation team in current
year launch as well as mid-term pipeline)-Annual Innovation Plan Organizational development for direct reports (product management and close-in innovation team) Star Kist Business Segment P&L Management (shared responsibility)-Annual Plan KNOWLEDGE/EXPERIENCE/COMPETENCIES - This position requires an individual with strong Brand Management and Product Management experience to manage the strategic challenges and complexity of the Seafood and other Protein Categories (multiple segments, complex international supply change, and strong growth potential).
15+ years of overall professional experience in Brand/Product Management, Marketing, and Innovation with prior experience leading a Marketing
Team. MBA preferred, but not required given experience level.
Individual needs to be adept at managing multiple projects, with the ability to prioritize and lead Marketing & Innovation Teams to move the business forward. The ability to balance strategic orientation with the need to 'roll-up your sleeves' and get the work done is a must. This position requires New Product experience, including pipeline development as well as new item launch experience. The position requires Advertising and Agency management experience (creative as well as media planning) including exposure to Digital & E-Commerce Marketing. This position requires excellent Leadership skills including experience in leading cross-functional groups, including Operations/Supply Chain, Sales, Packaging, Market Research/Category Management, and R&D.
Knowledge of how to plan, manage, and analyze Trade programs is a plus. This position requires Strategic & Business Planning experience including analyzing, developing, and presenting plans and recommendations to key decision makers. This position requires P&L Management experience including financial understanding and budgeting. This position requires Market Research understanding including syndicated and custom market research.
Knowledge of corporate policies and compliance. Demonstrated prior success in achieving Business results using team-driven philosophies. This position requires management and leadership of top projects to assure alignment across senior management. If you have a disability and cannot apply online, please mail your resume and cover letter to: Star Kist Co.1875 Explorer Street, 10th floor ATTN: Human Resources Reston, VA 20190Please note: this option is for individuals with disabilities only. Star Kist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, interaction, interactionual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances.
EOE/AA/M/F/Vet/Disability PDN-9adbc717-18e1-4237-bf90-210e77bdfc10
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Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
