Location: Reston, VA
Company: Starkist
and idea generation to product concept and business validation.
Responsible for management of all market research and competitive intelligence for Star Kist (base business research including syndicated data, new products, new categories, and new businesses and markets) to include planning, executing and communicating results.
PRINCIPAL ACCOUNTABILITIES - Manage the development and implementation of key new business development and new category innovation for Star Kist; identify white space opportunities to drive new business, new markets, and new category innovation, ensure appropriate Stage Gate Process and market validation for new businesses and new product launches, ensure
cross functional alignment to innovation strategy/launch plans Handle full market research and competitive intelligence responsibilities for the Business Unit, creating and discussing the design with clients, envisioning possible research issues and solving them, gathering the information needed to answer business's questions.
Provides proactive consultation with brand management via developing research plans and analysis on assigned businesses as well as provides all the answers to management's questions regarding the consumer, market, etc. Manages research resources and supplier contracts including ACNielsen, IRI, Mintel, and other syndicated and customer research data and oversees
the dissemination of data and ad hoc projects. Has final decision-making authority on research methodology and techniques, data sources, research design elements, questionnaire composition, data's evaluation and supplier's selection.
Has a large number of clients (e. g. leadership teams, marketing/brand managers and sales/trade marketing managers), and is day-to-day contact for all research activity associated with assigned businesses. KNOWLEDGE/EXPERIENCE/COMPETENCIES - 7+ years of overall professional experience in new business development/innovation and consumer market research management BS in Marketing/Market Research related degree, with an MBA degree preferred Broad knowledge and experience in Market Research and New Product Innovation methodologies gained at successive levels of responsibility in multiple areas of consumer-packaged goods industry, ideally in Food & Beverage Knowledge of corporate policies and compliance Demonstrated prior success in achieving results using team driven philosophies Demonstrated proficiency in supporting corporate interest from remote site locations and ability to communicate and exercise very positive people skills.
If you have a disability and cannot apply online, please mail your resume and cover letter to: Star Kist Co.1875 Explorer Street10th Floor Reston, VA 20190ATTN: Human Resources Please note: this option is for individuals with disabilities only.
Star Kist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, interaction, interactionual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances.
EOE/AA/M/F/Vet/Disability PDN-9adbc712-5c8e-4385-bd8c-f71aec599470
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Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
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