Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
key member of the sales & marketing team, you will be responsible for developing and executing strategic sales and marketing plans, building strong relationships with customers, and becoming the go-to expert for our ASTEC Road Building and Dynapac asphalt compaction products.
Job Overview: Work closely with VP of Sales and ASTEC Manufacturer Representative to develop a go to market sales strategy for ASTEC product line in Central and Western Pennsylvania, West Virginia, and Northwest Maryland. You will be responsible for all sales, rentals, and PSSR responsibilities related to Asphalt Pavers, Cold Planers, and Material Transfer Vehicles. Collaborate with Marketing Manager and Allied product
Manufacturer Representatives (Dynapac, Simex, etc. ) to create a sales strategy to call on all existing Allied customers, and supplement new Heavy Highway and Asphalt customer's fleets.
Work with Asset Manager to analyze and present market and customer data to Best Line Executive and CAPEX teams to determine Inventory and Rental Fleet stocking levels. Plan and direct product demonstrations with end users. Plan and facilitate internal and external training for ASTEC and other Heavy Highway and Asphalt Paving Allied Products. Build relationships with Best Line Equipment's Heavy Equipment, Compact Equipment, and Full Line Sales Representatives. Share customer information and leads to drive
additional sales of Best Line brands (DEVELON, Bobcat, JLG, Indeco, Sullivan - Paletek, etc.
) Work with Marketing Manager to develop marketing material and merchandise. Build a marketing database, utilizing Pipeline CRM, which includes prospect and client information. Undertake continuous analysis of competitive environment and consumer trends. Become the go to person within the company for the assigned brands and portfolio in terms of product & application knowledge, competitive advantages, etc. Attend manufacturer training and dealer meetings. Attend Heavy Highway Construction and Asphalt trade shows and association meetings. Requirements: Bachelor's degree in business administration, marketing, or a related field preferred.
Minimum of 5 years of experience in sales and marketing, preferably within the heavy equipment or construction industry. Proven track record of exceeding sales targets and achieving market share growth. Valid Driver's License. Non-CDL DOT medical card (or ability to obtain) Acceptable driving record. Must live within sales territory and report to one of our Central or Western PA locations. Estimated Annual Compensation: $70,000 - $140,000 (dependent on performance) Benefits Include: Medical, Dental, Vision, and Rx 401(k) with partial company match Short- & Long-Term Disability insurance Basic and supplemental life insurance Employee Assistance Program Employee Discount Paid vacation, sick time, and holidays Boot Reimbursement Company vehicle and fuel card Why work at Best Line?
Best Line Equipment is a leading provider of heavy equipment, construction materials, and related services for Pennsylvania and beyond. We proudly represent top brands like ASTEC Road Building and Dynapac compaction, offering our customers the best solutions for their needs. Beyond our comprehensive product selection, we are recognized for our exceptional customer service and commitment to employee satisfaction.
Best Line is the only equipment company in Pennsylvania to be listed on the Best Places to Work in PA list - an honor we have received four times in the past six years. At Best Line Equipment, we strive to incorporate leading-edge technology into our business while keeping the well-being of our employees and customers at the forefront of our operations. W e believe that it takes great employees to build a great organization and we are passionate about helping our people grow professionally and embrace teamwork in everything they do.
Our culture is based on our corporate values and centers on job satisfaction, diversity, and a shared responsibility to serve the customer. If you would enjoy the chance to make your mark with the premier equipment rental, sales, service, and parts company , consider a future with Best Line Equipment. #HP
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
