Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. The Global Marketing Capabilities Manager will spearhead a team dedicated to advancing Boston Scientific's marketing capabilities.
The primary goal is to transform the marketing organization into a customer-centric, data-driven, and strategically aligned entity, responding to the evolving healthcare landscape. This pivotal role involves leveraging the established Boston Scientific Marketing Framework and Competencies, driving the future marketing excellence strategy. The Global Marketing Capabilities Manager's
team is responsible for championing and maintaining the BSC Marketing Framework, identifying capability gaps, and developing a roadmap to address these challenges.
In collaboration with cross-functional and cross-divisional teams, this group will develop and execute foundational and advanced learning programs and curricula, aiming for continuous improvement. The successful candidate will have the opportunity to establish global relationships, develop leading marketing capabilities programs and tools, and provide marketers with shared frameworks, language, resources, and practices. This will enhance the quality of thinking and drive improved business results. Your responsibilities will
include: Manage and develop a team of marketing capabilities professionals.
Lead BSC’s marketing excellence evolution, develop an execution roadmap, and champion the vision throughout the organization. Identify marketing learning gaps within the global marketing organization and develop learning journeys for different skill and knowledge levels of marketers. Drive marketing cultural change towards a customer-centric model. Collaborate with cross-functional teams to develop and execute tailored, world-class learning curricula that include an optimal mix of delivery mediums (e. g. virtual, classroom, video, workshops, “on-the-job” learning). Lead the team to facilitate learning sessions and workshops, both internally and with third-party partners.
Establish metrics and dashboards to backss competency development, learning opportunities, and overall marketing impact. Facilitate the sharing of marketing best practices and lessons learned across the organization to improve marketers’ efficiency and effectiveness in driving business results. Partner with CMO and other global marketing leaders to provide marketing thought leadership and drive change throughout their organizations. Serve as the Enablement Lead for 1-2 Business Units to drive customized plans for teams based on business priorities and a comprehensive knowledge of capabilities available centrally.
Minimum Qualifications: Bachelor's degree in Business, Life Sciences, or another relevant discipline. 3+ years of leadership or management experience, including driving change in a complex organization. 5+ years of marketing experience, preferably with a life sciences company (e. g. medical devices, diagnostics, pharma, biotech). Experience in developing, communicating, and executing global programs (e. g. product launches, marketing programs, and training programs). Demonstrated cross-functional project management experience.
Preferred Qualifications: MBA or another advanced degree in a relevant discipline. Outstanding interpersonal skills and the ability to develop relationships at all organization levels. Strong executive presence, communication skills, and the ability to directly influence senior leaders. Self-directed individual who proactively identifies and addresses opportunities. Requisition ID: 575408 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you! #LI-Hybrid
With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. The Digital Content Specialist, Endoscopy is passionate about understanding our customers' needs and business goals to develop relevant, useful content.
The specialist will identify and clarify business and marketing objectives, driving content development and digital experiences for key audience segments. Working cross-functionally across the organization, the specialist will ensure content aligns with digital marketing best practices. This role will primarily drive HCP-related campaigns, and qualified candidates
will be fluent in today's digital marketing ecosystem, including but not limited to email, media planning, and social. This opportunity is open to remote work for candidates residing beyond a commutable distance from our Marlborough, MA, or Arden Hills/Maple Grove, MN offices.
Candidates within a commutable distance to an office location will follow a hybrid schedule. Your responsibilities will include: Refine the value proposition and key points of differentiation in collaboration with product management. Collaborate with strategic copywriters to create a messaging framework and pillars. Develop a proposed high-level budget for content creation. Author creative briefs and lead kickoffs
for designers, copywriters, and agency partners.
Generate ideas independently and with team members to transform scientific/medical information and data into engaging content (e. g. whitepapers, infographics, videos) that meets business objectives and KPIs. Translate existing content into new opportunities across digital channels. Ensure timely and budget-conscious execution of digital content, including webpage development, SEM, ads, social media, and email marketing to high-quality standards. Collaborate with analytics teams to demonstrate the value of programs and provide regular reports. Build, activate, and manage cross-functional relationships with digital marketing, analytics, UX/Design, Mar Tech, IT, and others as needed.
Play a thought-leader role by sharing knowledge and best practices with internal and external teams. Collaborate with the project management team to ensure a comprehensive editorial calendar is always up to date. Support other critical Endoscopy digital programs as assigned. Minimum Qualifications: Bachelor's degree in Communications, English, Journalism, Marketing, Sciences, or a related field. 3+ years of digital marketing experience, preferably in an agency or regulated pharma, biotech, or healthcare environment.
Familiarity with the online customer purchasing journey and expertise in planning and executing content marketing programs that align with the customer's journey. Experience in driving content projects from conception through production and delivery. Preferred Qualifications: Master’s degree Communications, English, Journalism, Marketing, Sciences, or a related field. Strong understanding of search engine optimization and user experience. Independent, self-starter that can manage time and projects effectively to meet deliverable dates. Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data.
Requisition ID: 574996 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you! #LI-Remote
challenges.
With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. At Boston Scientific, our goal is to provide a meaningful experience to our customers, generating leads, brand affinity, product awareness, and furthering our vision to create a best-in-class experience for healthcare professionals (HCPs), patients, and caregivers.
We are looking for a talented personalization marketer to create and lead the strategic enterprise personalization vision for Boston Scientific. Reporting to the Global Director of Integrated Digital Marketing, the Personalization
Manager will be responsible for creating a personalization experience rooted in insights, driving the future vision, and roadmap of best-in-class personalized digital customer interactions to drive business outcomes.
In this role, you will lead Boston Scientific’s customer personalization strategy, including planning and implementing large-scale projects to improve lead acquisition, user experience, conversion rates, and interest in our products. You will work closely with business unit and regional partners to develop a proactive requirement gathering process based on business goals, purpose, and audience needs. This role will partner closely with our data scientists and analysts to
identify crucial predictors and patterns in user behavior and content consumption to personalize content and experiences, increasing relevance and driving improvements in engagement and conversion.
The ideal candidate will be a strategic thinker and doer who balances a creative and data driven growth mindset with a commitment to deliver high-quality customer experiences with deep experience in segmentation, stakeholder mapping, and value story creation. This is an individual contributor role and will work a hybrid schedule out of our Marlborough, MA, or Maple Grove/Arden Hills, MN offices. Your responsibilities will include: Develop and lead the enterprise personalization strategy, roadmap, and execution of key use cases in collaboration with business stakeholders and IT.
Prioritize the enhancement of the user experience by segmenting customers for personalized content across multiple channels, such as web, media, and email, in partnership with the Media Strategy Manager, Enterprise Content Manager, and Web Product Manager. Collaborate with cross-functional teams, including data scientists, engineers, analysts, designers, architects, and marketers, to ensure a seamless integration of predictive content recommendations into the user experience. Adapt, modify, and prioritize work under the guidance of leadership to drive short-term and long-term results.
Generate hypothesis-based test plans, concepts, and refine testing methodology and roadmaps across lines of business. Partner with the Analytics team to present insights. Stay abreast of competitor analysis and identify opportunities in the industry regarding personalization trends, aiming to drive a competitive advantage for BSC. Lead efforts to cultivate a stronger data-driven culture and drive growth through innovative strategies and meticulous execution. Identify, evaluate, prioritize, coordinate, and deliver scalable personalization initiatives that contribute to enhanced user experiences in collaboration with IT partners.
Minimum Qualifications: Bachelor’s degree in Business, Marketing or another relevant field or equivalent combination of education and experience. 7+ years of progressive exempt-level digital product management or digital marketing experience. 5+ years of direct experience with interactive websites, implementing personalization, and content development/maintenance. Experience working with personalization tools (Adobe Target, Marketing Cloud Personalization, etc.
). Preferred Qualifications: Strong ability to collaborate in a matrix organization and enhance overall team performance and relationships. Strong ability to conceptualize, analyzes, and evaluates web and interactive initiatives. Prior demonstrated and proven success with interactive marketing strategies. Strong knowledge of internet usability standards. Prior e-Commerce experience Strong analytical skills as well as presentation and influencing skills. Advanced knowledge of tracking tools and ROI measures. Requisition ID: 574590 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
#LI-Hybrid
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
