Location: Marlborough, MA
Company: Boston Scientific
With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. The Digital Content Specialist, Endoscopy is passionate about understanding our customers' needs and business goals to develop relevant, useful content.
The specialist will identify and clarify business and marketing objectives, driving content development and digital experiences for key audience segments. Working cross-functionally across the organization, the specialist will ensure content aligns with digital marketing best practices. This role will primarily drive HCP-related campaigns, and qualified candidates
will be fluent in today's digital marketing ecosystem, including but not limited to email, media planning, and social. This opportunity is open to remote work for candidates residing beyond a commutable distance from our Marlborough, MA, or Arden Hills/Maple Grove, MN offices.
Candidates within a commutable distance to an office location will follow a hybrid schedule. Your responsibilities will include: Refine the value proposition and key points of differentiation in collaboration with product management. Collaborate with strategic copywriters to create a messaging framework and pillars. Develop a proposed high-level budget for content creation. Author creative briefs and lead kickoffs
for designers, copywriters, and agency partners.
Generate ideas independently and with team members to transform scientific/medical information and data into engaging content (e. g. whitepapers, infographics, videos) that meets business objectives and KPIs. Translate existing content into new opportunities across digital channels. Ensure timely and budget-conscious execution of digital content, including webpage development, SEM, ads, social media, and email marketing to high-quality standards. Collaborate with analytics teams to demonstrate the value of programs and provide regular reports. Build, activate, and manage cross-functional relationships with digital marketing, analytics, UX/Design, Mar Tech, IT, and others as needed.
Play a thought-leader role by sharing knowledge and best practices with internal and external teams. Collaborate with the project management team to ensure a comprehensive editorial calendar is always up to date. Support other critical Endoscopy digital programs as assigned. Minimum Qualifications: Bachelor's degree in Communications, English, Journalism, Marketing, Sciences, or a related field. 3+ years of digital marketing experience, preferably in an agency or regulated pharma, biotech, or healthcare environment.
Familiarity with the online customer purchasing journey and expertise in planning and executing content marketing programs that align with the customer's journey. Experience in driving content projects from conception through production and delivery. Preferred Qualifications: Master’s degree Communications, English, Journalism, Marketing, Sciences, or a related field. Strong understanding of search engine optimization and user experience. Independent, self-starter that can manage time and projects effectively to meet deliverable dates. Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data.
Requisition ID: 574996 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you! #LI-Remote
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Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
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