Location: Marlborough, MA
Company: Boston Scientific
challenges.
With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. At Boston Scientific, our goal is to provide a meaningful experience to our customers, generating leads, brand affinity, product awareness, and furthering our vision to create a best-in-class experience for healthcare professionals (HCPs), patients, and caregivers.
We are looking for a talented personalization marketer to create and lead the strategic enterprise personalization vision for Boston Scientific. Reporting to the Global Director of Integrated Digital Marketing, the Personalization
Manager will be responsible for creating a personalization experience rooted in insights, driving the future vision, and roadmap of best-in-class personalized digital customer interactions to drive business outcomes.
In this role, you will lead Boston Scientific’s customer personalization strategy, including planning and implementing large-scale projects to improve lead acquisition, user experience, conversion rates, and interest in our products. You will work closely with business unit and regional partners to develop a proactive requirement gathering process based on business goals, purpose, and audience needs. This role will partner closely with our data scientists and analysts to
identify crucial predictors and patterns in user behavior and content consumption to personalize content and experiences, increasing relevance and driving improvements in engagement and conversion.
The ideal candidate will be a strategic thinker and doer who balances a creative and data driven growth mindset with a commitment to deliver high-quality customer experiences with deep experience in segmentation, stakeholder mapping, and value story creation. This is an individual contributor role and will work a hybrid schedule out of our Marlborough, MA, or Maple Grove/Arden Hills, MN offices. Your responsibilities will include: Develop and lead the enterprise personalization strategy, roadmap, and execution of key use cases in collaboration with business stakeholders and IT.
Prioritize the enhancement of the user experience by segmenting customers for personalized content across multiple channels, such as web, media, and email, in partnership with the Media Strategy Manager, Enterprise Content Manager, and Web Product Manager. Collaborate with cross-functional teams, including data scientists, engineers, analysts, designers, architects, and marketers, to ensure a seamless integration of predictive content recommendations into the user experience. Adapt, modify, and prioritize work under the guidance of leadership to drive short-term and long-term results.
Generate hypothesis-based test plans, concepts, and refine testing methodology and roadmaps across lines of business. Partner with the Analytics team to present insights. Stay abreast of competitor analysis and identify opportunities in the industry regarding personalization trends, aiming to drive a competitive advantage for BSC. Lead efforts to cultivate a stronger data-driven culture and drive growth through innovative strategies and meticulous execution. Identify, evaluate, prioritize, coordinate, and deliver scalable personalization initiatives that contribute to enhanced user experiences in collaboration with IT partners.
Minimum Qualifications: Bachelor’s degree in Business, Marketing or another relevant field or equivalent combination of education and experience. 7+ years of progressive exempt-level digital product management or digital marketing experience. 5+ years of direct experience with interactive websites, implementing personalization, and content development/maintenance. Experience working with personalization tools (Adobe Target, Marketing Cloud Personalization, etc.
). Preferred Qualifications: Strong ability to collaborate in a matrix organization and enhance overall team performance and relationships. Strong ability to conceptualize, analyzes, and evaluates web and interactive initiatives. Prior demonstrated and proven success with interactive marketing strategies. Strong knowledge of internet usability standards. Prior e-Commerce experience Strong analytical skills as well as presentation and influencing skills. Advanced knowledge of tracking tools and ROI measures. Requisition ID: 574590 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
