responsibility, and accountability necessary for carrying out your assigned duties. PRINCIPLE DUTIES AND RESPONSIBILITIES Provide marketing support to all departments within the community. Assist with backssment and evaluation to determine whether VIVAGE community is competitive and staying current with the latest trends in healthcare delivery.
Assist with Monitoring external and internal environment for development of new market segments. Implement marketing campaigns for new products and services. This includes working within a specific budget and expenditure plan for each. Maintain and review written policies and procedures that govern the day-to-day functions of the marketing department.
Complete medical forms; develop reports, studies, charting, etc. as necessary. Assist in the development, implementation, and tracking of customer service surveys.
Review that public information (policy manuals, brochures, information packets, etc.) describing the services provided in the facility is accurate and fully descriptive. Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff. Maintain schedules for all marketing programs. Tracking visits and calls into the appropriate programs Participate in mandatory meetings. Organize and implement continuing internal communications through the use of bulletin boards, committee meetings, newsletters,
brochures, and public announces , etc. Assist with promotions, publications, newsletters, etc.
as necessary. Develop and maintain a database. Plan and implement special events that serve to advance staff, resident , and community relations. Complete Competitor Analysis as needed Provide back-up support for the internal admission process as needed Demonstrate a passion for caring as evidenced by interaction with co-workers, residents, families, and visitors. Perform all other duties, as assigned. EDUCATION/EXPERIENCE/JOB TRAINING Must possess , as a minimum a high school diploma or GED Experience Must possess a thorough knowledge of principles of effective communication, policies, education, community relations, organization structure, etc.
as they relate to nursing facility operations. Must possess the ability to plan, organize, and effectively present ideals and concepts to community groups/agencies. Must possess the ability to communicate effectively, orally and in writing. Most possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator. Most possess the ability to establish , implement, and maintain effective marketing and public relations program. Must possess advanced computer skills Specific Requirements Must possess a valid and unrestricted Driver's License.
Must demonstrate the knowledge and skills necessary to provide care appropriate to the age-related needs of the residents served. Must be able to read, write, speak, and understand the English language. Must possess the ability to deal tactfully when personnel, residents, family members, visitors, government agencies/personnel and the general public. Must possess the ability to plan, organize, develop, implement, and interpret programs, goals, objectives, policies and procedures, etc. that are necessary for providing quality care.
Must be able to relate information concerning a resident's condition. Must be knowledgeable of marketing practices and procedures, as well as laws, regulations, and guidelines. Must have patience, tact, a cheerful disposition and enthusiasm, as well as willingness to handle difficult residents. Must not pose a direct threat to the health or safety of other individuals in the workplace. WORK ENVIRONMENT Moves intermittently during working hours. Is subject to frequent interruptions. Is involved with residents, personnel, visitors, government agencies/personnel, etc.
under all conditions and circumstances. Is subject to hostile and emotionally upset residents, family members, etc. Works beyond normal duty hours, on weekends, and in other positions temporarily, when necessary. Is subject to call back during emergency conditions (e. g. severe weather, evacuation, post-disaster, etc. ). Is subject to injury from falls, burns from equipment, odors, etc. throughout the workday, as well as reactions from dust, disinfectants, tobacco smoke, and other air contaminants. Is subject to exposure to infectious waste, diseases, conditions, etc. including TB and the AIDS and Hepatitis B viruses.
May be subject to the handling of and exposure to hazardous chemicals.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
