Marketing Research Analyst
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Owensboro, KY
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Dec 26, 2023
includes the flexibility and creativity to assist the organization in identifying existing and complementary markets and industries and formulating strategy to capture additional market share. To qualify as a Marketing Research Analyst, an individual must be able to perform all of the following: Gather data using traditional and innovative methods and presenting clear, concise, and fact-based marketing research plans for effective implementation.
Continuously monitor and report on competitor market activities. Conduct market surveys, analyze results and make appropriate recommendations for marketing strategy based on findings. Assist the sales force in developing new business opportunities
based on knowledge of industrial customers' requirements and the competitive landscape. Conduct field research and intelligence gathering. Participate in formulating short- and long-term marketing research goals.
Assist in development of marketing research budget. Perform all other duties and assignments as required including those required upon reassignment or transfer and regardless of whether the duties assigned are included within or related to his/her normal duties. Minimum Qualifications for Employment: Education: A Bachelor's Degree in Marketing. Marketing Research, Business, or similar discipline. Skills: Strong analytical ability. Requires a good command of the English language
and proper grammar. Strong interpersonal skills. Good communication skills both written and verbal.
Strong internet/website design skills. Creative/artistic abilities. Knowledge: Extensive knowledge in market research, business development and lead generation. Experience: Experience with both OEM and Architectural Metal markets. Experience with lead generation software such as Leadfeeder, Dodge or Reed. Experience in a stage gate and/or NPI process is desired. Ability to present a professional image. Special Demands: Sitting or standing for extended periods of time. Stooping, bending, stretching, and walking as necessary. Excellent written and verbal skills required including meeting presentation experience.
Some travel may be required to conduct field research and intelligence gathering. Working Conditions: Work is to be performed in a well-lighted, well-ventilated clean office environment. However it may be necessary from time-to-time to perform work in manufacturing or other environments conducive to promoting marketing objectives. This position has the option of working onsite in Carbondale, Pennsylvania or in Owensboro Kentucky or working Remotely. Job Posted by Applicant Pro
