Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
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We are strengthened by nine industry-leading brands -- Utilimaster®, Blue Arc™ EV Solutions, Royal® Truck Body, Dura Mag®, Magnum®, Strobes-R-Us®, Spartan® RV Chassis, Red Diamond™, and Builtmore™. Over 4,000 employees across ten states and two countries work independently and together as one team under Shyft, building chassis, vehicle bodies, and accessories that improve every route, every run, and every ride.
Empowered by a supportive, inclusive, and highly entrepreneurial culture, every person behind our brands is given the tools they need to make a positive contribution to the company, their community, and their families. Together under the Shyft umbrella, our
teams drive new synergies that bring innovations to life on the road - for an experience that is safer, more satisfying, more rewarding all around. With 50 years and millions of miles behind us, we continue to charge forward - leading the commercial vehicle transition to electric, innovating across all our brands, and earning our position among Fortune's 100 Fastest Growing Companies.
What you'll do As the Product Marketing Strategy Manager for Magnum®, a growing brand under The Shyft Group, you will play a pivotal role in driving the planning, development, and growth of Magnum® from a regional to a national brand within the truck accessories sector. Your role as Product Marketing Strategy
Manager will also involve using your keen eye for innovation to develop, oversee, and manage the product marketing strategy for Magnum® in the areas of product management and strategic planning.
You will also: Introduce new truck body accessory products Oversee product revisions to ensure a cutting-edge product line Drive the marketing and social media strategies to increase brand awareness and sales Collaborate with design through creating style sketches and storyboards Partner cross-functionally to ensure a smooth product development schedule Integrate sales and merchandise plans and forecast optimal sales quantities Provide strategic direction for the product range aligned with business expansion goals Communicate the assortment strategy during the concept, design, and development phases Own the Product Development Milestone Meetings Deliver updates to management and seek timely approvals Create business requirements documents (BRDs) Ensure effective cross-functional communication Co-develop marketing and annual budget plans for the brand Learn more about The Shyft Group and Magnum® Truck Racks by exploring the Learn More section below.
What you need to be successful High School Diploma or GED Eight or more (8+) years of sales, product management, or product marketing expertise within the truck industry Experience within the aftermarket segment (Preferred) Proficiency in Microsoft Office, particularly Word, Excel, Power Point, and Teams Strong analytical skills Ability and willingness to travel up to 40% Learn More The content below is exclusively available on our careers site job description: theshyftgroup.
/ux/ats/careersite/4/home/requisition/302? c=theshyftgroup The Shyft Group Employee Testimonials Our Story2023 Sustainability Report You Tube Channel Our Linked In Page Magnum® Truck Racks About Magnum®Magnum® Blog Magnum® You Tube Channel Magnum® Truck Racks Video (You Tube)Why The Shyft Group?
We believe that when our people thrive personally and professionally, our business thrives. We are committed to offering comprehensive benefits programs that stay healthy, feel secure, and maintain a work/life balance. Stay Healthy: Medical and Rx Plan Health Savings Account Dental and Vision Plan Healthcare Flexible Spending Wellness Plan Financial Security: 401 (k) Retirement Savings Short and Long Term Disability Company Provided Life and Dependent Life Insurance Voluntary Term Life Insurance Work/Life Balance: Educational Reimbursement Employee Assistance Program Dependent Care FSA Equal Employment Opportunity (EEO) The Shyft Group is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, interaction, interactionual orientation, gender identity, age, genetic information, status as a protected veteran or status as a qualified Individual with a Disability, or any other characteristic protected by applicable federal, state or local law. If you have a disability and would like to request an accommodation in order to apply, please email us at xyz X@.
The Shyft Group is an E-Verify Employer Shyft uses E-Verify, which is an online system operated by the U. S. Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility and validate social security numbers. Through participation in the E-Verify program, information entered on Form I-9 will be provided and compared to information available at both of these agencies. See posters for more details. E-Verify Notice U. S. Right to Work Notice.
