Director of Marketing and Demand Generation
Maintain and develop the company website and brand representation. Develop and maintain a web site SEO and Inbound marketing generation program. Develop and maintain a social media strategy. Rollout new products and services to the market and to existing clients.
Develop product marketing materials and release campaigns. Develop newsletter and product announcements Coordinate advertising for web, print, e-mail, phone and direct mail. Coordinate trade shows and events. Maintain the CRM application with updated client and prospect information obtained from trade shows, purchased list, etc. Automate sales campaign reporting and notification to the sales team. Work with various third party
partners and services in coordinating lead distribution to sales. Conduct client or market surveys in order to obtain information about potential customers.
Coordinating webinars and other events. Perform various related duties as assigned by the company President.
