needs with achieving business unit objectives. As a partner for success, creates integrated, innovative, and creative marketing solutions that support the organization and business unit success. Provides support for ongoing, quarterly and annual marketing planning for departments and the organization.
Serves as a resource to the organization in researching, recommending, developing and implementing various best practices in creative and strategic marketing. Stays in tune with marketing best practices and continually works with key stakeholders to recommend marketing practices that move the business forward. Collaborates with the marketing team and other key stakeholders to execute creative
development, copywriting and the consistent application of the organization's brand strategy through creative design and marketing campaigns that focus on product and services.
Partners with external marketing agency to increase brand awareness and loyalty through an effective brand strategy and to produce product and service campaigns that support the business units. Essential Functions: Acts as the key liaison across assigned functional areas, including business units, marketing department and outside vendors. Acts as a trusted advisor and primary point of contact in the development of integrated marketing for Compeer to achieve business goals and objectives. Assists departments
with developing and exploring new marketing approaches. Researches various marketing opportunities and options.
Informs and advises the business on marketing practices, costs, benefits and implementation requirements to meet business unit objectives. Partners with business leadership and other key stakeholders to define opportunities, identify and prioritize projects. Collaborates with the marketing team to ensure resources are leveraged and prioritized. Participates in strategic planning. Manages budgets and makes recommendations for marketing approaches to best utilize marketing budgets. Leverages competitive research, design knowledge, strong communication skills and internal/external partnerships to plan and lead the creative support process in order to deliver integrated campaigns into market that result in sales.
In partnership with marketing team members, manages advertising campaigns and marketing budgets. Writes creative, effective marketing copy, according to the creative brief and tests marketing content to ensure client engagement throughout each phase of the client journey. Manages, creates, and implements advertising tactics including: print and radio advertising, direct marketing, sales collateral, event marketing to promote the brand and product/service campaigns.
Creates, executes and oversees campaign deliverables to ensure effective promotion, while partnering with other marketing team members and agency partners. Continually monitors, analyzes and adjusts campaigns to maximize results. Minimum Qualifications & Required Knowledge, Skills and Abilities: Bachelor's degree in business administration, graphic design, marketing, communications, or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job. Minimum of 7 years of marketing, communications, advertising, graphic design, project management or other applicable experience.
Experience in the financial industry, preferred. Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization. Advanced knowledge of marketing and advertising concepts, including product position and promotion. Advanced knowledge of the financial industry and competitor's products. Strong problem solving, decision making. organizational and influencing skills. Strong presentation skills for one-on-one or group presentations, with the ability to translate technical information into non-technical terms.
Well developed oral and written communication skills, sufficient to exchange information effectively with peers, clients and leadership. Grammatical and proofreading skills. Creative style skills (i. e. aesthetics/design/layout, etc. ). Ability to handle multiple facets of projects at multiple phases of development and implementation. Ability to adapt writing copy to various audiences, purposes or media. Ability to establish and maintain cooperative working relationships with internal and external partners. Ability to think tactically and strategically when necessary.
Ability to work independently and collaboratively with other teams to achieve goals and represent the business. Ability to work independently; self-starter; highly creative. Advanced skills in using Microsoft technologies including Outlook, Excel, Power Point, and Word. Ability to work and manage multiple projects with indirect supervision. Valid driver's license. Who is Compeer Financial? Compeer Financial exists to champion the hopes and dreams of rural America. By joining our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities.
We embrace business agility and innovative approaches to serving our clients and communities. Why join our team? Amazing team members who are passionate about serving agriculture and rural America. Investment in our team members' education, growth and development. Engagement in our communities through giving back and volunteerism. Flexible, collaborative and dynamic work environment. Great benefits: Medical, Dental, Vision insurance 401K (3% Compeer contribution & up to an additional 6% match) Paid time off (vacation, sick leave, holidays, volunteer time)Find out why our team members choose Compeer Financial by watching this video.
How do I apply? Qualified candidates, please apply online at /careers. Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
