includes but is not limited to: the program briefs, creative briefs, messaging documents, sell-in/training presentations and customer-facing collateral and marketing materials. Determine promotional details including structure, length, timing, legal approvals.
Support the Sales Organization in the preparation of program and promotional training materials, including format, content and delivery. Oversee market promotions to targeted customer segments, utilizing appropriate online and offline vehicles. Act as an informed team member providing analysis of information and project direction input, working closely with Sales Organization and Marketing teams to implement the promotional
plans with key customers and consumer segments. Act as an informed team member providing analysis of information and project direction input, working closely with Product Managers and other members of the Marketing team to help interpret market factors, and support actions towards growth.
Manage customer and consumer testimonial acquisition and develop strategy to effectively deploy in-market. Brief agencies on promotional needs and provide direction on promotional agency plans. + Develop and deliver trainings on the program. + Create and execute technical specification(s) for promotion mechanics. + Research and troubleshoot any escalated customer/channel inquiries. Key Partner Liaison
Partner with key strategic partners and agencies to ensure that key ZEISS products, programs and communications are included on partner sites and sales organizations.
Manage calendar, contracts and deliverables as agreed to per contract. Develop, manage and implement online programs for customers. Responsible for defining requirements, needed resources, content and communications. Ensure timely and complete submission of project requests with the Creative Services group. Work closely with the Digital Marketing group on any campaigns that involve digital tools, platforms and/or technologies. Events Support Act as team support for company-sponsored customer events (non-tradeshow).
Act as team support on promotional strategy for national tradeshows. Bachelor's degree in Marketing or other related; MBA not required but a strong plus. Minimum of 2 years of marketing experience required. Minimum of 1 year experience in optical or similar medical/technical product category preferred. Experience managing projects with small teams. Experience managing product and promotions across national retail ecommerce partners a strong plus. I nquisitive nature with a people-centric, passionate approach to effective communication, and energized by connecting people and building community.
Excellent verbal and written communication skills, including proofreading/editing, content writing and research capabilities. Good business acumen combined with a fluency in technology and media as well as topical news and culture. Outgoing personality able to quickly develop relationships at all levels of an organization and across functions. Good listener capable of quickly grasping what is being requested and able to see things through with minimal supervision. Organized with good attention to detail. Responds positively to direction, while also taking initiative and being self-motivated. Willingness to travel up to 20%.
expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. Job Description: Blue Star is currently seeking energetic and ambitious Media Support Specialist for its office located in Hebron, KY.
All full-time hires are eligible for our complete benefit package (medical, dental, vision, life insurance, and a 401(K) program). Other benefits include competitive pay, paid vacation and holidays, and career advancement opportunities. The Media Support Specialist role is primarily focused on providing support to the sales team on stock and custom consumable products , including interfacing directly with vendor partners
and resellers to determine and suggest the best solution. Essential Job Functions: A successful candidate must have the ability to: Support the sales team with stock and custom product questions.
Assist sales team in all aspects of new and existing custom products, including obtaining new and repeat custom quotes, as well as sample requests and conformance documents. Load and maintain new and existing products as needed in Oracle database Support, and relationship development with all existing Vendors' approved/certified/registered resellers and Vendor's Employees. Interface with label vendors to obtain product information on a timely basis Assist in the training of internal sales staff
on Vendor's products, partner programs, promotions, and business policies.
Assist in the development of content for all of the marketing and business development collateral for Blue Star/Vendor micro-sites, catalogs, solution sales sheets, product mailers, newsletters, and other promotional programs. Assist internal Business Development Managers and Partners in the development of Solution Bundles including any of the Vendor's media. Qualifications: 4 year degree a plus Fundamental knowledge of media, including types of substrates, adhesives and liners is preferred Previous experience working with a converter partner or reseller in a consumables capacity preferred Understand industry terminology preferred Understand distribution models and basic concepts of reseller channel preferred Knowledge of the POS and AIDC channel is preferred Excellent attention to detail and critical thinking is required.
Strong oral and written communication skills are required Proficient with the Microsoft Office Suite; advanced Excel knowledge a plus Oracle knowledge a plus Equal Opportunity Employer/Veterans/Disability.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
