Location: Birmingham, MI
Company: Everdays
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
property management, and many more. Position Summary: We are seeking an individual who has a vision, passion and knowledge in the Cannabis Industry. The Marketing Manager will assist the marketing departments initiatives and campaigns delivered throughout various business platforms.
This role will work with the Marketing Director and Design team to schedule and execute campaign assets, in-store events, and brand ambassador initiatives to ensure high-quality and timely execution of marketing campaigns. Qualifications: The Marketing Manager must be organized and professional with the ability to be outgoing and enthused while working in tandem with several departments such as Retail Operations,
Purchasing and Inventory teams. The ideal candidate will inspire, respect and provide authority to their team, as well as possess a high level of communication with vendors, customers, management, store employees and surrounding communities.
Job Responsibilities: Develop campaigns that are rooted in brand/community awareness and ROI driven Help identify target audiences and trends Know web tools like HTML, Wordpress, and Google Suite Analyze and improve SEO analytics Organize promotional activities for new products/services Schedule and coordinate in-store events Lead brand ambassadors for promotional campaigns Strategize social media efforts for promotional events Distribute text and
email promotional materials. Skills: Google Suite, , Adobe Creative Cloud Suite and Apple applications (preferred) Project Management, organizational and time management skills Leadership and interpersonal skills Strong communication and team building abilities Creative and analytical mindset Basic knowledge of the cannabis plant and its effect on the endocannabinoid system, or the ability to learn Requirements: Must be 21+ years old Valid driver's license with reliable access to transportation and the ability to travel within the state of Michigan Bachelor's Degree in business administration, marketing, communications or a related field, preferred Cannabis industry experience, preferred Marketing experience 2+ years, preferred Full-time availability (45 hours per week, flexible schedule) Evening and weekend availability required Must feel comfortable addressing and engaging with the public Ability to pass a criminal background check Must be able to work at a computer or on a tablet for an extended period of time Capable of sitting, standing, squatting, kneeling, bending or walking throughout the workday Ability to push, pull or lift up to 40 lbs Proper employment documentation required for I9 Ability to commute/relocate: Birmingham, MI 48009: Reliably commute or planning to relocate before starting work (Required) Compensation: Salary, (negotiable based on experience) Employee store discount (25%) Full benefits after 90 days including medical, dental, vision and paid time off Quality Roots Inc.
is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, interactionual orientation, age, protected veteran status, or any other characteristic protected by law.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
or complex topic. You should compile all documents into one PDF or WORD document for upload. Summary The College of shop is looking for an experienced highly motivated, enthusiastic, energetic, Content Marketing Manager who wants to tell the stories of our past, present and future.
You should apply if you: Have a passion for finding stories, writing, and publishing them. Are curious, creative, eager to learn, collaborative, and ask lots of questions. Can think strategically and have expertise in developing a content strategy and campaign roadmap. Want to make an impact and be a part of establishing a marketing and communications program for the college. Responsibilities Content Strategy/Plan
+ Generation + Editing (65%) Working with the Director, you will play a key role and be relied on for your expertise in the development of a content strategy and corresponding multi-channel campaign plan and calendar.
Once developed, much of your time will be spent executing this strategy and plan: ideating and mining for stories/themes/topics, creatively writing them across formats (including but not limited to: written, video, and audio), including writing content to key phrases for SEO (when necessary) while maintaining consistency and cohesion with brand guidelines and messaging. Success in this role will require the ability to develop 1) technical and complex content for research
audiences 2) and take the technical and translate it to the understandable for general public audiences.
This role will be responsible for developing marketing collateral needed by the college and will support the upcoming website redesign. Digital + Traditional Marketing (25%) Once the content is generated, this role is responsible for executing multi-channel campaigns for regular promotion of the college. This means, that while you have a passion for writing, you are also excited to go to market and execute campaigns and socially listen. Successful candidates will have some experience running digital marketing campaigns and updating websites (including but not limited to paid search/display, email, paid and organic social, creating landing pages) Project Management (10%) As part of a growing team, you will oversee and ensure deadlines, deliverables, scope, and timelines are met and keep the college staff you are working with informed of the status and to gain approvals.
In this role, you will be empowered to create, establish, and document processes for how work will get completed, including updating style and writing guides. Required Qualifications Bachelor's degree in English, Journalism, Public Relations or related field. Bachelor's degree in English, Journalism, Public Relations or related field (or equivalent combination of education and experience).
5+ years of experience generating content for marketing, communications, PR. Writing for healthcare, shop, and technology or related field Experience writing technical concepts and topics, including the ability to translate them for relatability to the general public Experience in marketing and communications for shop, shop tech, or healthcare, preferred Proactive, curious, creative, independent, service-orientation, team player, collaborative. Open and adaptable to working with different teams.
Willingness to roll up sleeves to get the job done. Experience with project management. Follows current writing standards. Use of digital marketing channels and tools/systems. Knowledge of traditional methods such as direct mail, print, and events. Ability to use/learn/master digital marketing tools and software. Marketing Automation experience a plus. Ability to attend and cover activities and events outside of working hours and on weekends. Comfort working with all levels including senior members of the College of shop. Ability to work independently and as part of a team.
Desired Qualifications Masters degree 8+ years of experience generating content for marketing, communications, PR. Agency experience a plus Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process maybegin as early as the eighth day after posting. Thisopening may be removed from posting boards and filled anytime after the minimum posting period has ended. U-M EEO/AA Statement The University of Michigan is an equal opportunity/affirmative action employer. PDN-9acbc0dc-c9c2-4b8c-b8c4-1ce7919a7140
consultants charge. He has decided to allow a few lucky individuals to gain access to his marketing brain for a low one-time fee, making it the best offer of its kind. If you are serious about drastically cutting your learning curve and being mentored to make a significant income online, this is exactly what you are looking for!
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