Location: Trenton, MI
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Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
or complex topic. You should compile all documents into one PDF or WORD document for upload. Summary The College of shop is looking for an experienced highly motivated, enthusiastic, energetic, Content Marketing Manager who wants to tell the stories of our past, present and future.
You should apply if you: Have a passion for finding stories, writing, and publishing them. Are curious, creative, eager to learn, collaborative, and ask lots of questions. Can think strategically and have expertise in developing a content strategy and campaign roadmap. Want to make an impact and be a part of establishing a marketing and communications program for the college. Responsibilities Content Strategy/Plan
+ Generation + Editing (65%) Working with the Director, you will play a key role and be relied on for your expertise in the development of a content strategy and corresponding multi-channel campaign plan and calendar.
Once developed, much of your time will be spent executing this strategy and plan: ideating and mining for stories/themes/topics, creatively writing them across formats (including but not limited to: written, video, and audio), including writing content to key phrases for SEO (when necessary) while maintaining consistency and cohesion with brand guidelines and messaging. Success in this role will require the ability to develop 1) technical and complex content for research
audiences 2) and take the technical and translate it to the understandable for general public audiences.
This role will be responsible for developing marketing collateral needed by the college and will support the upcoming website redesign. Digital + Traditional Marketing (25%) Once the content is generated, this role is responsible for executing multi-channel campaigns for regular promotion of the college. This means, that while you have a passion for writing, you are also excited to go to market and execute campaigns and socially listen. Successful candidates will have some experience running digital marketing campaigns and updating websites (including but not limited to paid search/display, email, paid and organic social, creating landing pages) Project Management (10%) As part of a growing team, you will oversee and ensure deadlines, deliverables, scope, and timelines are met and keep the college staff you are working with informed of the status and to gain approvals.
In this role, you will be empowered to create, establish, and document processes for how work will get completed, including updating style and writing guides. Required Qualifications Bachelor's degree in English, Journalism, Public Relations or related field. Bachelor's degree in English, Journalism, Public Relations or related field (or equivalent combination of education and experience).
5+ years of experience generating content for marketing, communications, PR. Writing for healthcare, shop, and technology or related field Experience writing technical concepts and topics, including the ability to translate them for relatability to the general public Experience in marketing and communications for shop, shop tech, or healthcare, preferred Proactive, curious, creative, independent, service-orientation, team player, collaborative. Open and adaptable to working with different teams.
Willingness to roll up sleeves to get the job done. Experience with project management. Follows current writing standards. Use of digital marketing channels and tools/systems. Knowledge of traditional methods such as direct mail, print, and events. Ability to use/learn/master digital marketing tools and software. Marketing Automation experience a plus. Ability to attend and cover activities and events outside of working hours and on weekends. Comfort working with all levels including senior members of the College of shop. Ability to work independently and as part of a team.
Desired Qualifications Masters degree 8+ years of experience generating content for marketing, communications, PR. Agency experience a plus Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process maybegin as early as the eighth day after posting. Thisopening may be removed from posting boards and filled anytime after the minimum posting period has ended. U-M EEO/AA Statement The University of Michigan is an equal opportunity/affirmative action employer. PDN-9acbc0dc-c9c2-4b8c-b8c4-1ce7919a7140
deep-rooted values are tangible and exemplified in all we do. Our Brand Ambassador’s embody the core values and heritage on which our brand was founded while leading others to do the same. A BA at Carhartt are friendly team players who care for the consumers, delivers the best experience and in a positive way every time.
Our BA’s are true advocates for our brand and is the face of the Brand to consumers walking through our doors. We are All Leaders at Carhartt In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self
by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future.
Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy. Responsibilities Enthusiastically promote the brand by being an ambassador for Carhartt, while ensure actions are in alignment with our corporate mission and values. Deliver the ultimate retail consumer experience with every consumer interaction. Provide a genuine consumer connection by being highly focused on delivering exceptional consumer experiences
that are engaging, efficient, and personalized, while telling the Carhartt story.
Execute Visual Merchandising and Visual Standards, to ensure product is properly displayed (sorting, folding, restock, etc. ). Engage with the team by contributing in positive and collaborative ways, being sure to bring your best to work each and every day. Actively participate in the performance and talent management processes including being open to development, training, coaching, and feedback, with a proactive focus on performance growth. Support leadership by upholding operational standards and working safely, including adherence to all company policies and procedures. Work as a team member to achieve/exceed the overall store's total revenue goals.
Identify sales opportunities, finding the best solution for each individual consumer, and driving sales by meeting and exceeding consumer expectations. Support execution of community engagement events. Assist the Store Leaders with bringing forth ideas to continue to grow brand awareness in the community. Ownership of one’s own development and professional growth. Required Skills and Experience Previous retail experience preferred. Excellent organization, prioritization and communication skills. Exceptional team and collaboration skills.
Strong PC skills: POS Systems and Microsoft Office. Working Conditions EEO Moderate Lifting (30-40 lbs. ) Retail Environment Retail Hours Tobacco Free Travel (5%)
growth. This position supports our healthcare professional liability line of business. Hours are 8:30 am - 4:30 pm, Monday-Friday. Duration of the internship is approximately early May through mid to late August. The goal of our Internship Program is to provide you with a meaningful opportunity to gain real-world business experience in the insurance and marketing arena.
You will be exposed to a fast-paced, collaborative, and highly professional environment within the corporate structure. Under the guidance of our leadership team, you will gain exposure to various facets of our healthcare professional liability insurance business including our claims and underwriting philosophy and practice.
Responsibilities: Administrative support for direct mail campaigns, supply deployment, and event preparation Collaborating with others on the Marketing and Communications team in pursuit of completion of insured thought leadership and prospect awareness activities Participating in discussions regarding the review of new and renewal business and assisting in gathering essential data needed for review Routine and miscellaneous research projects regarding the healthcare professional liability market segment Assisting in gathering essential data needed in preparation for direct awareness and thought leadership initiatives and subsequent analysis Participating in regular team meetings Partnering
with experienced team members in multiple projects across functional areas Attending meetings with other teams and departments, as needed, for the purposes of gathering details and product knowledge necessary for collateral development Qualifications: Strong organizational skills and attention to detail Experience working on multiple, simultaneous assignments Strong proficiency in Microsoft Office Suite with a general understanding of data analytics Ability to participate within a multi-disciplinary team as well as act autonomously when appropriate Pursuing a Bachelor's degree in Marketing, Communications, Business, Finance or other relevant field from an accredited college/university Excellent relationship and presentation skills Ability to lift up to 25 pounds, as requested Availability to work during normal office hours (8:30 a.
m. to 4:30 p. m. M-F)Additional Information You will participate in training during your internship. This training program will expose you to our culture and provide you with a knowledge base to draw upon throughout the remainder of your internship and beyond Interns receive a competitive hourly pay rate of $16 per hour and are paid through local a temporary agency and not eligible for Pro Assurance benefits Interns will be encouraged to take part in a resume review by experienced and highly qualified marketing/communication professionals Interns who successfully complete the program may be considered for full-time employment after graduation Position Salary Range The salary range displayed represents the entirety of the pay grade for this position.
Most candidates will start in the bottom half of the range. Factors that may be used to determine your actual salary include your specific skills, how many years of experience you have, your location and comparison to other team members already in this role.