Director of Marketing & Community Engagement | Hartford, CT

Detailed Information

  • Location: Hartford, CT

  • Company: The Mark Twain House & Museum

engagement campaigns for the museum.

Working with the Executive Director, Chief Operating Officer, department heads, staff, volunteers, and Trustees, the Director will be responsible for all marketing and engagement related to development, interpretation, exhibitions, education, programs, retail, events, and other outreach efforts to increase public understanding of and support for the Museum's mission and goals.

The Director of Marketing & Community Engagement leads the marketing team in three key areas: marketing and community engagement, project management and oversight, and internal/external communications. A Sample of Responsibilities : Develops and implements a museum-wide

marketing and branding plan and directs strategies to achieve the museum's mission and goals Directs and creates printed and digital newsletters, brochures, calendars, flyers, posters, and other print materials including writing specifications, securing print and production advertisements, and overseeing layout and design, printing and distribution of e-newsletters, digital displays/marketing Identifies and pursues opportunities for public and private business sponsorships, partnerships, and alternative means of revenue generation for the museum Establishes and maintains effective relationships with members of the print and broadcast media Plans, develops, and conducts market research through

surveys, focus groups, needs analyses, attitude surveys and other methods to determine attitudes and needs of the museum's visitors, patrons and donors, and compiles and presents the results to the Executive Director and Chief Operating Officer Maintains a highly visible presence in the community, remains active in multiple community organizations and establishes good working relationships with patrons, the community, and the public Continue to build/create new museum's brand through innovative strategies that help provide a foundation for fundraising, graphic design, and social media marketing Build cultural awareness of and participation by diverse audiences in its programs, exhibitions, and initiatives Represent the museum on television, radio, and all public/private platforms Manage all museum websites and social media pages and consider new platforms Assist in the creation of an annual report and various other development projects Maintain and report all analytics Work with staff to write, proof, edit, and market the museum and its programs for the museum's website, social media, and printed publications Salary : $65,000 Schedule : 35 hrs.

/week, Monday-Friday, 8:30 am - 4:30 pm. After hours and weekend work is requiredregularly. Disclaimer : This description indicates the general aspects of the position and is not intended to be a comprehensive inventory of all duties, responsibilities, and qualifications of this position.

Management may add to or modify the duties of this position or designate other functions as essential at any point in time. The mission of The Mark Twain House & Museum: From this house, Mark Twain changed the way the world sees America and the way Americans see themselves. We carry on his legacy. Qualifications : 5 years marketing experience, some graphic design experience Experience developing integrated marketing campaigns with measurable results Familiar with Adobe Creative Suite, Microsoft Office, Word Press, social media platforms and web development tools as well as Canva.

Must have knowledge of CRM software platforms Advertising, email and social media campaign management and measurement experience Google Ad Words & Analytics experience as well as search engine optimization Ability to develop and maintain professional networks with representatives from a variety of media including the press, television, radio, and print Outstanding written and verbal communication skills Proven leadership skills and ability to influence and engage direct and indirect reports and peers Attention to detail Ability to effectively manage multiple projects Ability to recruit, train, motivate and manage staff BA/BS in Marketing, Marketing Research, Integrated Marketing Communications or closely related field from an accredited college or university recblid luijvt30jpizkflv280abw2kzm82cs PDN-9ae5ee-9900-a1de9d51813b

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