Location: Ada, MI
Company: Amway
We are looking for a Brand Marketing Associate III on our Global Nutrition Brand Management team. As a key member of our marketing team, you'll be instrumental in supporting exciting projects and initiatives that will boost Nutrilite sales. You will be working in the weight management category, partnering with teams to develop and commercialize new weight maintenance products based on consumer insights and portfolio strategy.
You will play an important part in shaping this new area of the weight management category in a visible role, offering products that our Amway Business Owners (ABO’s) want to sell, and our global consumers want to buy. Understanding consumer needs and ABO business
drivers, you will develop hypotheses to test as well as help define product concepts to be tested in market research. Working with our global partners, you’ll compile robust competitive comparisons in support of new product concepts.
You’ll also support the development of products and inspire impactful go to market plans to bring new products to life, including drafting creative and tactical briefs for internal and external partners. Your balance between creativity and analysis will help drive projects through the development cycle, working from ideation to post launch, touching every step of the Idea-To-Market (ITM) process. Required qualifications: Minimum 3 years’ brand management
/ marketing experience Bachelor’s degree in Marketing or a related Business discipline Ability to travel domestically (1-2 times a year) and globally (1 time per year) Skills to be successful in the role: Highly proficient in Microsoft Office Skilled problem solver Results oriented - with a high degree of personal initiative and resourcefulness Ability to deliver insights from existing data and interpret into meaningful solutions / implications Talent to “think outside the box”, offering fresh ideas, that will fuel new opportunities Ability to recognize and communicate trends Ability to multi-task and adhere to process is a must Strong communication and presentation skills Good balance of creative, analytic, and innovative thinking skills Excellent interpersonal and relationship building skills Passion for nutrition, Health & Wellness a plus Strong project management skills Self-directed with a demonstrated sense of accountability Ability to adapt to the changing needs of a dynamic growth-oriented business Ability to plan and manage the budget for research and marketing campaigns Talent to collaborate with internal partners and external agencies to bring projects forward to completion The ability to adapt and show agility operating at times in " gray" space What’s special about this team: Nutrilite is the leading Nutrition brand in the world and will be celebrating its 90th anniversary next year.
The Nutrition Marketing team works to deliver fresh ideas that will fuel our Nutrition product portfolio, supporting Amway’s ever-growing focus on health and wellbeing.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
