Location: Bethesda, MD
Company: Culta
are also available in other dispensaries throughout the state. Our name has become synonymous with quality, and we could not be more proud! CULTA is currently looking for our next Director of Marketing to join our Marketing Team! The Director of Marketing is a metrics-driven, multi-functional leader with experience in budgeting, branding, digital and print advertising, ecommerce, and creative direction.
This leader will implement a unified marketing strategy that aligns with company growth goals. This leader will need to have or gain a deep knowledge of the Maryland cannabis landscape, how CULTA's brand positioning fits within that landscape, and how Market Share can be increased within
the Maryland market at the Brand (B2B) and Retail (B2C) level. CULTA's VALUES INCLUSIVE We value everyone and work collaboratively across all backgrounds CULTIVATING We are dedicated to the professional development of both our teams and ourselves.
PROUD We are proud to work for CULTA; we have passion for the work we do and hold ourselves accountable to do the right thing. DETERMINED We strive to exceed expectations in our products and customer service. JOB DUTIES & RESPONSIBILITIES Define and lead the planning, development, and execution of the CULTA's brand vision and strategy. Collaborates with senior executives to develop growth plans for the organization. Analyzes target market information
to identify and recommend effective marketing approaches. Conduct qualitative and quantitative research to understand market and customer challenges that uncover actionable insights.
Lead the integration of technical solutions to facilitate real-time communication and optimization of data, between ecommerce, CRM, and retail POS. Oversee the development and refinement of the ecommerce program, including technical execution, merchandise development and fulfillment, product training, and wholesale and direct-to-consumer sales, to build brand loyalty and customer growth. Partner with Retail Sales and Wholesale teams to deliver a visual merchandising plan (in store marketing) that includes fixtures, displays, artwork, and collateral, that enables sell-in and sell-thru.
Partner with Retail Sales and Wholesale teams to plan, execute and measure impact of promotional programs. Assist HR team with hiring campaigns, job advertisements, onboarding materials, and other tangibles for Career Fairs or off site community engagements. Directs and implements the organizations advertising and promotional activities. Prepares effective advertising campaigns based on market research and test results Continuously backss competitive landscape and marketplace to understand CULTA's brand positioning and manage ongoing process to ensure brand is fresh, relevant and demonstrates an industry leadership position.
Forecasts, drafts, implements, and oversees the departments operating budget. Build an asset library of video and literature that tell the story of CULTA in internal communications, social media, training, press releases, interviews, and more. Collaborate with artists, designers, influencers and industry experts to plan and produce events and festivals. Engage, hire, and manage a wide group of freelance professionals and consultants to execute plans.
QUALIFICATIONS AND REQUIREMENTS High school diploma or GED equivalent required. Bachelors degree in Marketing , Business Administration, or related field preferred Ability to work onsite as needed in Bethesda, Cambridge and in our Maryland retail locations. 7+ years of professional experience working on marketing in leading ecommerce and/or retail businesses, product strategy experience a plus. Excellent verbal and written communication skills. Excellent time management skills with a proven ability to meet deadlines. Strong supervisory and leadership skills. Ability to adapt to the needs of the organization and employees.
Ability to prioritize tasks and to delegate them when appropriate. Proficient with Microsoft Office Suite or related software. Highly organized, high energy productive person. Self-Motivated, Self-Starter. Resourceful, organized, and attention to detail. Savvy with technology, maximizing software features. Excellent interpersonal, communication and written skills, and a high level of maturity. CULTA's Benefits: Generous Paid time off (PTO) including 6 paid holidays per year Medical Insurance which includes prescription drug coverage (for full time employees) Dental Insurance (for full time employees) Vision Insurance (for full time employees) Health Saving Accounts (HSA) (for full time employees) Company paid Short-Term Disability (for full time employees) 401k with a company match Employee Assistance Program (EAP) Employee referral program Product discounts for qualifying employees Casual dress code and a culture to brag about Training and career advancement.
In 2021, 1/3 of our staff was offered promotions! CULTA is an Equal Opportunity Employer. This means that all qualified applicants will receive consideration for employment without regard to race, color, religion, age, interaction, national origin, disability status, genetics, protected veteran status, interactionual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We embrace diversity, inclusion, and equal opportunities within our building and our community. We strive to develop a team that represents a variety of backgrounds, perspectives, and skill sets. We are committed to creating an inclusive environment for all employees and believe that diverse teams translate to diverse ideas and company growth. YOU, as an individual, matter!
All positions require the ability to pass background check and drug test as required by Maryland law. Must be 21 years or older to apply
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
clients and pitches. The ECD will lead the creative team’s delivery of the creative product for all accounts and the creative portion of new business pitches. The Executive Creative Director is part of the Executive Leadership team. The Executive Creative Director is responsible for: Overseeing the administration, programs and strategic plan of the agency, Establish and carry out departmental goals, policies, and procedures, Consult with other executives about the general operation of the agency, and Identify areas to improve performance, policies and agency initiatives.
In the performance of their respective tasks and duties all employees are expected to conform to the following: Perform
quality work within deadlines with or without direct supervision. Interact professionally with other employees, clients, and vendors. Work effectively as a team contributor on all assignments.
Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations. Job Responsibilities Strategic Goals: Grow our agency: RP3 Agency’s goal is to grow at least 20% each year and increase our portfolio of “higher profile” brands. The ECD will be a key leader in attaining this goal and will participate in an evaluation of the agency’s positioning, messaging, and identity. Lead a culture of creativity throughout the entire agency:
Lead the creative team, supervising and developing all team members.
Attract and retain talent within the department. Educate the agency on your creative vision and inspire the agency employees to follow it. Develop and deliver a high-quality creative product : Collaborate with internal team members and our clients to create award-winning creative work that meets strategic goals. Work with PR to get recognized for that work. Job Responsibilities: Lead the development of the creative product from concept development through production Create a positive work environment, meet work expectations, and set departmental goals Create relationships with clients to build trust and sell work in collaboration with other team members Develop a collaborative and meaningful relationship with our partners and clients, working closely to innovate/evolve their brand through product or seasonal & yearlong campaigns, generating proactive ideas, and driving awareness & ROI Partner with account leadership, strategic planning, media, public relations and technology to deliver integrated, innovative solutions to clients Create and present presentations for client meetings and new business pitches Keep track of the latest advancements in technologies used in creative direction and understand the progress in marketing technologies Direct activities for the inspiration and professional development of agency team Creative Technology department Make decisions that ensure the organizational profitability without compromising the quality of the project Direct constant improvement in creative quality Manage external contractors (freelancers and production resources) Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice. Requirements: Core Competencies Accountability Problem Solving Communication Detail Orientation Teamwork Creativity Technical Competencies Conceptual Ideation Creative Execution Supervisor Responsibilities The ECD will lead and manage the creative team. Position/Hours Worked This is a full-time position. This position regularly requires long hours and occasional weekend work. Additional Qualifications Bachelor’s degree in related field 12+ years with a strong background in the world of visual or live/physical storytelling and creativity around brands Proven leadership ability Strong Portfolio with recognizable brands and award-winning work Leadership and organizational skills Effective time management skills Creative, insightful, and interested in arts and design Working knowledge of photography, typography, and other printing techniques Understanding of customer experience methodology, brand management, marketing, advertising, and e-commerce Knowledge of Photoshop, Illustrator, In Design, Flash, Powerpoint, HTML, PHP, and other web programs Understanding of various production procedures, computer software, and web design/UX Detail oriented, able to work under pressure Effective oral, written, and verbal communication skills Excellent presentation skills J-18808-Ljbffr For more details: jobs-search.
org/advertising_bethesda-c434167/executive-creative-director-bethesda_i1975041558
