Location: Des Moines, IA
This is the place to be and we want you here with us. You Belong Here: Join a mission-driven company that prioritizes you. We are a supportive team that embodies our " One Team" value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI.
92% of employees say DHI is a Great Place to Work - 35% higher than the average U. pany. DHI's culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here! About the team: As part of our B2B Growth Marketing team, you will focus on providing excellent
end-to-end customer journeys, while meeting the revenue targets for new customers and expansion targets for existing customers. About the role: As Senior Marketing Manager - Digital Strategy & Growth Marketing, you will work to create and optimize all programs providing digital experiences to our prospects and customers.
Your primary drivers will be improving conversion on site for all digital channels bringing traffic to /hiring. You will work closely with the Senior Marketing Manager, Integrated Campaigns to support our audience- and needs-based campaigns with digital experiences that lead to pipeline creation and revenue. Why we're hiring for this role: /hiring is the most important
tool in our marketing stack to bring Dice prospects along the customer journey to purchase.
It's critical that we create a strategic plan for the site, and supporting technology, that provides a best-in-class customer experience. You will be the principal driver of the initiative to optimize our digital pathways for prospects and customers. In the short term you will: Lead and Execute Digital Programs: Oversee the development and execution of all digital programs aimed at generating qualified inbound marketing pipelines for prospects, customers, and partners. Optimize Marketing Technologies: Collaborate with Marketing Ops to implement and optimize marketing technologies that support digital customer journeys (ex: Intercomm/Drift, 6Sense, Mutiny/Google Optimize, Pathfactory).
This includes internal stakeholder alignment, and managing of key vendor relationships. Data Analysis and Strategy Development: Analyze first- and third-party marketing data to provide strategic guidance for marketing programs and campaigns. Advise on necessary audience, digital, tactic, and channel adjustments to enhance performance. Strategic Roadmap and KPIs: Plan, scope, and prioritize projects - in collaboration with our web development, engineering, and content teams - aligned with business objectives.
Stakeholder Management: Manage a cross-functional group of stakeholders to optimize the web marketing function (CRO, SEO, Project Management, and UX design) for /hiring. Demand and Conversion Strategy: Partner with the Sr. Marketing Manager of Integrated Campaigns to lead the demand and conversion strategy for direct and organic channels. Content Strategy Development: Collaborate with content strategists to create and implement a customer journey-based content strategy for /hiring. Partnership Management: Manage internal and agency partnerships for Experimentation and SEO programs.
Website Content Updates: Leverage basic HTML and WYSWIG editor in our web CMS to update content as needed on on /hiring. In the long term you will: Create the strategic roadmap for /hiring to meet our growth goals Ensure that we are leveraging all portions of our marketing tech stack to deliver best-in-class digital experiences Become our internal SME for web site and digital experience personalization What you bring to the team: Required: Experience shaping and implementing web and digital strategies and channels Strong understanding of web design principles and web architecture for B2B audiences Deep experience leveraging test and learn methodologies for campaign and program conversion-rate optimization Insatiable curiosity that drives continuous learning about modern Marketing and GTM practices, as well as an ongoing test and learn practice Ability to leverage basic HTML for content updateinteractionperience and comfort working in a fast-paced environment Proven results exceeding pipeline targets A successful track record of optimizing digital journeys for high conversion rates and pipeline creation Deep understanding of web marketing best practiceinteractionperience working with technical and non-technical teams to plan and execute on web marketing and digital marketing initiatives Ability to execute with urgency Experience managing agencies and budgets Strong understanding of Marketing and Sales analytics Effective influencing and partnership skillinteractioncellent communication skills Working knowledge of Salesforce, Marketo, 6Sense, Tableau, basic HTMLPreferred: Experience managing/deploying conversational marketing tools (ex: Intercomm, Drift, Qualified)Experience with ABM digital journeys Des Moines pay range: Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance.
Offer will depend on location and level of job-related knowledge, skills, abilities, and experience. $90,000-$125,000 USD Benefits Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programs Future living - 401(k) match, performance bonuses, education assistance, learning & development Enjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events How to apply? You can apply below. You'll just need to provide your resume and answer a few questions-it'll only take you a few minutes!
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability, or status as a protected veteran. For more details: jobs-search. org/architecture-construction_des-moines-c431496/senior-marketing-manager-digital-strategy-growth-marketing-des-moines_i1959032235
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
