Location: Des Moines, IA
Company: Artisan Management Group
in both Chicago and Des Moines. We are built on a passion to provide community both with our residents as well as our team. Live Well, Live ARTISAN. SUMMARY OF POSITION The Director of Marketing drives marketing efforts throughout our portfolio. The Director of Marketing partners with corporate and regional managers and their teams to implement marketing, leasing, and resident retention programs at all AMG managed properties.
In this exciting hands-on role, you will not only develop strategy, but also coach, mentor, and train operations team members on marketing programs, policies, and procedures. This is a fantastic opportunity for an experienced, creative, multifamily professional to
make a significant impact in a diverse, highly visible, and growing company. Artisan Management Group Find Your Home PRINCIPAL ACCOUNTABILITIES Partner with property operations teams to achieve leasing performance, occupancy expectations and optimize the customer experience through implementation of marketing programs.
Prepare annual communities marketing strategy – including advertising and promotional strategies. Review and approval of all media creative, and point of sales materials. Liaise with digital and social team members to support content creation, public relations requirements and other communication requirements. Conduct regular site visits to ensure that the property has
property curb appeal, appropriate signage, model units are clean and set up accurately and all marketing opportunities are leveraged.
Set up and continually monitor all reputation management for each community and assist team members with strategies to improve while overseeing timely review responses. Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations. Annual strategies, content calendars, photography and videography planning and execution. Keep websites up to date and relevant and seek ways to innovate. Assist and create annual budgets in collaboration with marketing and community experience leadership.
Educate local teams on marketing best practices and ensure that all tactics are on-brand. Oversee traditional and digital marketing strategies and activities for each property, including social and web publishing, SEO measurement, optimization, and maintenance while ensuring alignment with editorial guidelines and standards. Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets. Develops tactical marketing campaigns and individual asset marketing strategies that promote each community’s brand and achieves business goals over the life of the asset.
Formulate renewal, resident retention, pricing strategies and marketing budgets for stabilized, lease-up and new acquisitions to improve financial performance. Ensure property team members are aware of and trained in all aspects of the company’s marketing programs and products. Support company growth and development by providing “ad-hoc” market research and analysis. Assists in setting rents and provide strategic guidance to leadership team to increase revenue. Collaborate with 3 rd party design team(s) to develop website content, digital marketing strategies, reputation management, and social media for the portfolio.
Coordinate other marketing strategies including on-site signage and policies. Prepare and facilitate new business and/or client presentations, as needed. Understand and execute search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups. Engage in interviewing, hiring, and onboarding leasing and marketing team members, as needed. Provide in-person support to Artisan communities throughout the region. Work with corporate team on quarterly newsletters, press releases, overall communications.
Assist on special projects regarding company marketing. ESSENTIAL QUALITIES A friendly personality and a genuine desire to help others. The ability to think clearly and make quick decisions. Numeracy and logistical planning skills. A professional manner and a calm, rational approach to variable situations. Flexibility and a “can do” Artisan mentality. Commitment to a positive culture. REQUIREMENTS FOR MARKETING DIRECTOR Bachelor's degree in marketing, or related field from an accredited institution. Minimum 5+ years of relevant experience in marketing.
Experience in multifamily sector preferred. Proven experience developing and executing successful marketing programs. Graphic design experience a plus. Demonstrates leadership and management skills. Ability to work with 3 rd party design and collaboration teams. Ability to work in a team-oriented environment. Experience training property teams on customer relations. Professional written and verbal communications skills. Demonstrates strong attention to detail. Experience with Google Analytics, ILS, Lead Management, UX preferred Computer proficiency, including MS Office: Word, Excel, and Outlook.
Property management software (including App Folio) experience preferred. Job Details: Type: Full-time. Work Location: Des Moines, Iowa Travel – occasional as needed. This is an office position with regular in-person office hours expected. Additional Benefits: Health insurance Dental coverage Vision coverage Flexible spending accounts Company paid short-term & long-term disability insurance Voluntary benefits (life insurance, critical illness & disability) Ten paid Holidays annually Vacation/sick leave Birthday PTO day 401K with 3% match EAP (Employee Assistance Program) Artisan Management Group is an Equal Opportunity Employer.
Now is your opportunity to be a part of this diverse and inclusive, growing community. Apply Today!
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