Location: Urbandale, IA
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
for our clients including strategic planning and tactic development, e-mail marketing (content and deployment), copy review, website and landing page design and optimization, creative ideation and review, and project management as directed by the digital marketing leader The ideal candidate for this this roleis a strategic thinker with experience in a wide range of digital marketing projects including email strategies and deployment - who is excited to continue to learn and explore emerging digital tools and trends Candidate must be able to consult across the organization to deliver flawless execution of digital marketing projects, identifies and may make recommendations for solutions to deliver
upon digital and business strategies What is in it for you?
At Mercer, we are as invested in creating brighter futures for our own people as we are for our clients.
To help you reach your full potential, we offer a culture, benefits program and resources that support your wellbeing and career development as well as: A company with a strong brand and strong results to match and are committed to making a difference in the lives of people A culture of belonging, innovation, collaboration, internal mobility and extraordinary career opportunities through our four businesses: Marsh, Mercer, Guy Carpenter, and Oliver Wyman, each consistently ranked the industry leader in their fields
Competitive pay, full benefits package - starting day one (medical, dental, vision, STD/LTD, life insurance, generous 401k match AND automatic contribution) Generous paid time off for vacation, sick, company holidays and time to give back to your community; flexible work culture Employee Resource Groups which provide access to leaders, relevant volunteer and mentoring opportunities, and interactions with counterparts in industry groups and client organizations Opportunities to participate in our mentor program, as well as participate in networking with other colleagues in our Business Resource Groups (BRGs) - Mercer Cares (community involvement), PRIDE, Women@Mercer, Racial & Ethnic Diversity and Rising Professionals Network!
We will count on you to: Assists in the development of client digital campaigns, including content development, website maintenance (desktop and mobile), search engine optimization, and social media Drives email marketing development and deployments, keeping a constant 'finger on the pulse' mentality Works with both internal and external resources to develop content, graphics, imagery, brand guidelines, etc. for a number of different clients and projects Assists with the management and implementation of digital marketing initiatives Supports the trafficking of digital projects through the implementation pipeline Assists with consulting business leaders and peers to produce outcomes aligned with business needs and goals Works with business leaders and functional business partners to find solutions that support business goals and objectives in an efficient and timely manner Uses engaging mediums and communications style in email campaigns to connect with audience and drive traffic Monitors digital asset activity and may help to recommend changes to optimize business results Contributes to development and production of digital dashboards and reporting mechanisms evaluating success of digital marketing programs and business initiatives Delivers dynamic email content reflective of the audience, ensuring recipients are active and engaged members What you need to have: Four-year college degree in marketing or related field At least 3 years of digital marketing experience Demonstrated experience in B2C and B2B digital marketing activities which may include search engine marketing (SEO and PPC), permissions-based e-mail marketing, social media, banner advertising, wire framing, content syndication and affiliate marketing Experience using Adobe Photoshop, Dreamweaver with the ability to become proficient in proprietary content management tools Demonstrated written and oral communication skills to effectively consult across functional business units to present new concepts and deliver outcomes Demonstrated time management skills and ability to effectively manage multiple projects with disparate timelines What makes you stand out: Direct experience in financial or insurance marketing is desirable Experience working in an Email Service Provider (ESP) - Salesforce Marketing Cloud/Exact Target experience is a plus Skilled in basic digital management, including HTML, Java Script, and CSS Adobe Experience Manager (AEM) experience is a plus Direct experience with Google Analytics is desirable Mercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being.
Mercer's approximately 25,000 employees are based in 43 countries and the firm operates in 130 countries. Mercer is a business of Marsh Mc Lennan (NYSE: MMC), the world's leading professional services firm in the areas of risk, strategy and people, with more than 85,000 colleagues and annual revenue of over $20 billion.
Through its market-leading businesses including Marsh, Guy Carpenter and Oliver Wyman, Marsh Mc Lennan helps clients navigate an increasingly dynamic and complex environment. For more information, visit. Follow Mercer on Linked In and Twitter. Marsh Mc Lennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, interaction/gender, interactionual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law.
If you have a need that requires accommodation, please let us know by contacting xyz X@. Marsh Mc Lennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh Mc Lennan colleagues are expected to be in their local office or working onsite with clients at least three days per week.
Office-based teams will identify at least one " anchor day" per week on which their full team will be together in person. Requisition #: R_2404526ahf9io63
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
