Location: Malvern, AR
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
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Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
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a Regional Sales and Marketing Leader. NHS Management is looking for its next great Sales and Marketing Leader to manage our Arkansas region. Leads the region's Admissions team in the implementation of the sales and marketing strategy Advise region A/Cs on the best practices to increase and maintain census levels Creates and conducts effective sales and marketing programs for assigned location(s), provides customers with facility related information via facility tours, personal visits backssments, conversations and follow-up.
Manages the facility's inquiry and admission process through and with the facility’s Admission Sales and Marketing Specialist. Qualifications · One to three years
experience in a sales/marketing position within the long term care industry; 50/80% outside direct sales preferred. · Bachelor's degree in Business/Communications or related field preferred.
Five years equivalent experience in lieu of degree. · Two to Three years in long term care/nursing home Admissions and Marketing experience preferred. · Effective presentation skills. · Strong organizational skills. · Knowledge of, or ability to learn, reimbursement programs from payer sources preferred. · Computer skills at a level to accomplish this job. · Must have proven skills in working independently, self motivated, and goal-directed and leading a high performing sales and marketing team. ·
Must be capable of maintaining regular attendance and flexible work hours for public relations engagements.
· Ability to travel extensively between assigned facilities and related market areas. · Must have patience, tact, enthusiasm, and positive attitude toward the elderly and disabled· Must be capable of performing the Essential Job Functions and Physical and Sensory Requirements for All Job Functions as outlined below. What you’ll do) : 1. Works closely with the Facility’s Admission Coordinator to meet the goals of resident census and admissions.2. Make sales calls outside the facility to medical, insurance, legal and financialprofessionals, senior organizations, appropriate special interest groups, hospitaldischarge planners and other community contacts.
Sales calls should equal 50+% ofsales associate's time. Develop and maintain relationships to advise of bed availability, new products and services, efficiently meeting the daily needs of the community at-large. Utilize Northport Advantage sales practices and skills during the selling process.3. Manage inquiries/referrals from hospitals, families, etc. giving tours and handlingthe admission process. Know bed availability at all times. Ensure that responses to inquiries/referrals are handled properly, timely and with appropriate follow-up.
Demonstrate sense of urgency regarding census/premium mix enhancement and management.4. Maintain current database of existing and potential referral sources.5. Implementation and management of facility RAP (Rapid Admission Process)Program.6. In conjunction with the Administrator and Regional Administrator, develops quarterlymarketing forecast and plan. Monitor that each facility Admissions Coordinator develop their own quarterly marketing plan and then follows this plan accordingly on a weekly basis.7. Alert other department heads and building staff during routine daily stand-up meetings of projected changes; i.
e. admissions, bed changes, discharges, etc. Utilize bed management principles. Maintain a close working relationship with the Director of Nursing and Financial Specialist to assure appropriate and efficientdecisions about prospective admissions. We offer the following benefits for you and your family: Competitive Wages Blue Cross Blue Shield Health Insurance Dental Insurance Life Insurance Vision Insurance 401K with company match Paid Holidays Paid Vacation Use of company car NHS is an equal opportunity employer and values diversity in the workplace.
