Location: Bethesda, MD
Company: Marriott International
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
clients and pitches. The ECD will lead the creative team’s delivery of the creative product for all accounts and the creative portion of new business pitches. The Executive Creative Director is part of the Executive Leadership team. The Executive Creative Director is responsible for: Overseeing the administration, programs and strategic plan of the agency, Establish and carry out departmental goals, policies, and procedures, Consult with other executives about the general operation of the agency, and Identify areas to improve performance, policies and agency initiatives.
In the performance of their respective tasks and duties all employees are expected to conform to the following: Perform
quality work within deadlines with or without direct supervision. Interact professionally with other employees, clients, and vendors. Work effectively as a team contributor on all assignments.
Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations. Job Responsibilities Strategic Goals: Grow our agency: RP3 Agency’s goal is to grow at least 20% each year and increase our portfolio of “higher profile” brands. The ECD will be a key leader in attaining this goal and will participate in an evaluation of the agency’s positioning, messaging, and identity. Lead a culture of creativity throughout the entire agency:
Lead the creative team, supervising and developing all team members.
Attract and retain talent within the department. Educate the agency on your creative vision and inspire the agency employees to follow it. Develop and deliver a high-quality creative product : Collaborate with internal team members and our clients to create award-winning creative work that meets strategic goals. Work with PR to get recognized for that work. Job Responsibilities: Lead the development of the creative product from concept development through production Create a positive work environment, meet work expectations, and set departmental goals Create relationships with clients to build trust and sell work in collaboration with other team members Develop a collaborative and meaningful relationship with our partners and clients, working closely to innovate/evolve their brand through product or seasonal & yearlong campaigns, generating proactive ideas, and driving awareness & ROI Partner with account leadership, strategic planning, media, public relations and technology to deliver integrated, innovative solutions to clients Create and present presentations for client meetings and new business pitches Keep track of the latest advancements in technologies used in creative direction and understand the progress in marketing technologies Direct activities for the inspiration and professional development of agency team Creative Technology department Make decisions that ensure the organizational profitability without compromising the quality of the project Direct constant improvement in creative quality Manage external contractors (freelancers and production resources) Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice. Requirements: Core Competencies Accountability Problem Solving Communication Detail Orientation Teamwork Creativity Technical Competencies Conceptual Ideation Creative Execution Supervisor Responsibilities The ECD will lead and manage the creative team. Position/Hours Worked This is a full-time position. This position regularly requires long hours and occasional weekend work. Additional Qualifications Bachelor’s degree in related field 12+ years with a strong background in the world of visual or live/physical storytelling and creativity around brands Proven leadership ability Strong Portfolio with recognizable brands and award-winning work Leadership and organizational skills Effective time management skills Creative, insightful, and interested in arts and design Working knowledge of photography, typography, and other printing techniques Understanding of customer experience methodology, brand management, marketing, advertising, and e-commerce Knowledge of Photoshop, Illustrator, In Design, Flash, Powerpoint, HTML, PHP, and other web programs Understanding of various production procedures, computer software, and web design/UX Detail oriented, able to work under pressure Effective oral, written, and verbal communication skills Excellent presentation skills J-18808-Ljbffr For more details: jobs-search.
org/advertising_bethesda-c434167/executive-creative-director-bethesda_i1975041558
