Location: Byron Center, MI
Company: People Driven Technology
medical, dental, and vision plans for you and your dependents. 401(k) Retirement Plan, Health Savings Account, Life Insurance, and Long-Term Disability. Competitive compensation. Collaborative and welcoming office culture. Work-life balance and generous paid time off.
The company is seeking to hire a Digital Marketing Manager responsible for developing, implementing, and managing digital marketing strategies to enhance the company's online presence and brand awareness. This role involves diverse responsibilities, including graphic design, website updates, social media management, and overseeing marketing event management systems. Key Responsibilities: Create visually compelling and on-brand
graphics for various digital platforms, including social media, PDT website, customer-facing collateral, and email campaigns. Ensure consistency in design elements across all digital channels.
Oversee and implement regular updates to the company website, including content creation, layout adjustments, and optimization for search engines (CMS: Umbraco) Collaborate with web developers to implement new features and improvements. Develop and manage a content calendar for social media platforms (e. g. Facebook, Twitter, Linked In). Create engaging and shareable content, including text, images, and video posts. Monitor social media analytics and adjust strategies accordingly to maximize engagement.
Collaborate with PDT Marketing Specialist to design email campaigns and invites (Event Management Software: In Event) Monitor email performance metrics and implement improvements based on data analysis.
Utilize analytics tools to track and analyze the performance of digital marketing efforts. Prepare regular reports on key performance indicators (KPIs) and provide insights to inform decision-making. Collaborate with cross-functional teams, including sales, technical and administrative. Communicate effectively with executive leadership to ensure alignment of marketing strategies. Qualifications Bachelor’s degree in marketing, Digital Marketing, Graphic Design, or a related field.
Proven experience in digital marketing, focusing on graphic design, website management, and social media. Proficiency in graphic design tools (e. g. Adobe Creative Suite), content management systems (e. g. Umbraco), and social media management platforms. Strong analytical skills and the ability to interpret data to drive informed decisions. Excellent communication and project management skills. Recruitment Agency Notification People Driven Technology, Inc does not accept unsolicited agency resumes. Do not forward resumes to our careers email address, People Driven employees, or any other company location.
People Driven Technology, Inc is not responsible for any fees related to unsolicited resumes. Equal Opportunity Employer People Driven Technology, Inc is proud to be an equal opportunity workplace and is an affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All hiring decisions are based on merit, qualifications, and our business needs. People Driven Technology, Inc is dedicated to working with and providing reasonable accommodations to individuals with disabilities.
If you need reasonable accommodations because of a disability for any part of the employment process, please contact the recruiter and let us know the nature of your request and your contact information.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
