Senior Product Marketing Manager | Jupiter, FL

Detailed Information

  • Location: Jupiter, FL

  • Company: Essilorluxottica Group

and prescription sunglasses (Rx) for fishing and water enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its mission to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home.

From the use of sustainable materials, its Kick Plastic initiative and strong conservation partnerships, Costa encourages people to help protect our watery world. Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence

consists of over 9,100 retail stores across the globe. In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands.

Our leading retail brands include; Lens Crafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to Eye Med, the fastest growing vision care company in the United States. Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America. GENERAL FUNCTION Reporting to the VP-Marketing, this role will lead all aspects of the product marketing

function. They will be a strategic partner with the Costa Brand Marketing team to drive product communications, positioning and stories, including insights and strategy development for launches and technology innovations, training tools, overseeing product creative concepts and productions, collaborating across a global matrix organization; preparing reports and presentations; managing budgets and supporting events.

Ensures Costa products are strategically positioned and presented in a brand enhancing way to achieve business objectives. MAJOR DUTIES AND RESPONSIBILITIES Responsible to lead product marketing team and partner cross functionally with brand/product strategy teams.

Collaborates with Product Development team on strategic plans, product roadmaps, and GTM process for new product launches Delivers a holistic 360 product marketing plan for Global markets in respective channels of trade (Whoelsale, e-Comm, Retail) Closely partner with Product Strategy to understand the strategic intent of new products coming to market and relay info to the Creative Execution teams via formal briefing process Oversee the creative development and content capture projects for all product initiatives, working with internal stakeholders and external agencies Organize a collaborative review process of product creative assets to determine adherence to the strategic intent and brand ambitions.

Manage team to execute the product copy, descriptions, key selling features for internal/external training tools. Enhance consumer facing materials to effectively convey product value proposition and reason to choose. Develop point of purchase sales tools based on the unique channel and customer needs. Closely Partner with (Wholesale) Account Marketing & (Retail) Marketing and E-commerce to develop point of purchase sales tools based on the unique channel/customer needs.

Establish a thorough understanding of the customer/consumer purchase journey to maximize potential for brand and product conversion Lead the development and monitoring of the product marketing budget Become a partner as required to brand partners (digital, social, media, events, PR) for support BASIC QUALIFICATIONS Bachelor’s Degree in Marketing, strategy or related field 8+ years relevant experience Strong Marketing understanding (sports, entertainment, and/or brand with proven project management experience Marketing, people, and project management experience within the industry Strong coordination skills to lead/manage complex productions plans & executions as well as a complex global organization structure Ability to juggle multiple projects and remain deadline-oriented Effective communication, presentation and teamwork skills Proficiency in Keynote, Deck building Word, Excel, and Power Point, Microsoft Teams Demonstrated ability to work in fast-paced, deadline-oriented environments collaboratively Acute attention to detail Self-starter attitude with a global mindset with ability to work both autonomously and proactively Ability to liaise with partners (internal and external) in multi regions, countries, time zones while still delivering quality work on deadlines Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements.

In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. Upon request and consistent with applicable laws, Essilor Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.

To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at -xyz X (be sure to provide your name and contact information so that we may follow up in a timely manner) or email xyz X@. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, interactionual aggression or stalking, religion, age, disability, interactionual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Native Americans in the US receive preference in accordance with Tribal Law.

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