client's experience across the Amazon ecosystem with rich content delivered through Amazon Display campaigns and our brand store, consisting of but not limited to paid media banners, brand store strategy and merchandising, and PDP presentation. You will fully support and drive the channel objectives to drive traffic to the product on Amazon, with a focus on increasing conversion rate in order to accelerate revenue growth.
Your approach will be driven by current insights and the desire to operate in a test and learn environment. With a primary focus on creatively bringing product and brand campaigns to life in a wholesale environment, this highly collaborative position will allow you connect
with local colleagues to exploit all content, display, and best practice opportunities in the US. You will play an important role within the US Digital Activation team.
Key Responsibilities: Create campaign briefs and manage through execution, collaborating with Marketing partners, Amazon account teams, and agency partners. Lead content creation initiatives with internal or agency partners Manage day-to-day content operations and strategies to meet KPIs and customer acquisition goals Lead and manage beta tests and report out on key learnings Accountable for top and bottom line growth of our display campaigns and brand store to achieve Amazon sales and ROI goals Manage and collaborate
with our external Amazon partners to meet agreed targets Serve as the primary consultant both internally and externally while determining the most strategic approach to display advertising investments Work cross-functionally with Sales and Digital Marketing to create synergies and exploit opportunities Monitor display, social, and content trends, best practices, technologies and techniques and implement new platforms/features where relevant Knowledge, Skills and Abilities: Familiarity with IAB standard ad units, experience with creative processes, Amazon content units, and Dynamic Creative Optimization Awareness of and interest in other online marketing channels with an understanding of attribution models and ability to develop and execute content strategies.
Experience project managing digital campaigns and is comfortable working alongside media analysists and creative producers alike Maintaining a collaborative and creative approach when it comes to solving content challenges Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing Excellent communication and collaborative skills with an ability to build strong relationships quickly as a result of a team-first mentality Experience working within the Amazon ecosystem not required but considered a plus Strong time management, organizational and prioritization skills Diligence, accuracy, attention to detail and a strong work ethic Minimum Qualifications: Bachelor's degree strongly preferred3-5 years hands-on performance display, content management, consumer insights, site merchandising, and ecommerce analytics Comprehensive understanding of digital infrastructure, tracking and reporting methods for display and digital content Advanced computer skills with proven Excel experience Strong quantitative and qualitative analytical skills English language fluency PDN-9ae3de-843d-fa20cd32346a
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