Senior Associate- Email Marketing Strategist Retail Bank Remote-Eligible | Wilmington, DE

Detailed Information

  • Location: Wilmington, DE

  • Company: Capital One

a unique challenger brand with superior digital capabilities, and distinctive cafes and branches. Capital One is uniquely positioned to meet the demand for digital banking. The Bank's marketing strategy will continue to be central to our growth going forward, as will influencing our credit card base to adopt our savings and checking products.

We are looking for a Senior Associate, Email Marketing Strategist to reach customers and build end to end marketing strategies - from determining how to appropriately sub-segment our customer base to delivering relevant, insight driven marketing, to drive account generation. You will own a broad range of campaigns and be responsible for understanding

and driving the many components of delivering in market success including customer insights, creative development, customer journey mapping, Customer Experience (CX), and frontline readiness.

You will influence our marketing roadmap as we adapt to new information, technology, and a dynamic competitive landscape to reach our business goals. This role will own the email channel and collaborate with other channel teams to bring multi-channel integrated marketing campaigns to life. You will leverage modern marketing technology to reach our customers at the right place, at the right time, with the right message. Successful candidates in this role are comfortable with ambiguity, have a desire

to tackle white space, and are able to think like a general manager and care for all the components of a marketing campaign.

In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. Your day to day scope will include: Define and drive insight-driven email marketing strategies across the customer lifecycle Manage email marketing campaigns and channels from development to execution - marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement, optimizing and reporting results to leadership Review email campaigns and flows to ensure 100% error-free execution in copy, design, and implementation within the email service provider Translate and communicate business goals into effective creative briefs Collaborate with multiple partner teams and navigate through a complex organization to ensure seamless development and execution Build high-converting, high-value email marketing funnels for automated flows Segment audiences within the email service provider and create highly targeted campaigns for said segments Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results Ideal Candidate Results Focused - outline end-to-end email marketing strategies focusing on results and execution of campaigns Driven - navigate white space and build strategies from the ground up, pulling context from project partners across multiple teams and organizations Communication - a storyteller, in both customer-facing strategies and internal-facing coalition building Relationship Building - partners with various project teams to gain alignment on campaign to ensure seamless development and execution Teamwork - contributes to a culture of inclusiveness and empowerment with their own team Basic Qualifications: Bachelor's degree or military experience At least 2 years of experience in Marketing At least 1 year of experience in Email Marketing Preferred Qualifications: Masters degree in Advertising or Marketing3+ years of experience in Marketing2+ years of experience in Email Marketing1+ years of experience with Salesforce Marketing Cloud, Omnisend, Infusionsoft, Klaviyo, or Constant Contact1+ years of experience working in a heavily regulated industry that requires adherence to and understanding of risk management processes1+ years of experience with A/B testing Capital One is open to hiring a Remote Employee for this opportunity.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.

Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. New York City (Hybrid On-Site): $99,500 - $113,600 for Sr. Associate, Marketing Remote (Regardless of Location): $84,300 - $96,200 for Sr. Associate, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace.

All qualified applicants will receive consideration for employment without regard to interaction (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, interactionual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at -xyz X or via email at xyz X@.

All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to xyz X@ Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities.

Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). PDN-9af7ed8b-4067-4922-a832-a528e1e0cdb2

View Jobs by Category >>

Related Jobs