Location: Milwaukee, WI
Company: Harley-Davidson
20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI’s top tourist destinations for visitors from around the globe. Join the H-D Museum as a Marketing Director, H-D Museum and help create an experience that will stay with visitors for a lifetime.
Job Summary Harley-Davidson has long been described as “more than a machine”; in fact, the stated mission of Harley-Davidson Motor Company is “More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. ” This mission speaks to the deep and unique emotions which come alive in the Harley-Davidson experience and lifestyle. The Harley-Davidson experience resonates
with tens of millions of fans and riders and how we express and provide this experience is a unique opportunity for the Company. The Marketing Director of the Harley-Davidson Museum and Milwaukee Experience is responsible for all marketing and public relations (PR) aspects of the experience portfolio in Milwaukee and at the Company’s Factory Experience Centers.
Specifically, this position will be responsible for the marketing and PR activities supporting the Harley-Davidson Museum Experience, the Harley-Davidson Parks (opening 2024 and in partnership with the Harley-Davidson Foundation), and the Harley-Davidson Factory Experience at the Powertrain Operations facility in Menomonee Falls,
WI. In addition to the Milwaukee-based experiences, this position will also be responsible for the marketing aspects of the Harley-Davidson Factory Experience in York, Pennsylvania.
The Marketing Director is responsible for all marketing and PR planning, marketing mix and channel resource allocation and marketing budget management. This position will backss determine the effectiveness of marketing and PR activities in real time and pivot in an agile manner in order to support the broader Museum and Milwaukee experience operational plans. This position will also require strong partnerships with key stakeholders across the HDMC Marketing, Commercial and Digital functions, as well as the Harley-Davidson Foundation which owns the Harley-Davidson Parks.
Most notably, this position will be a key stakeholder and partner in the annual Harley-Davidson Homecoming Festival in Milwaukee, Wisconsin – working to elevate and integrate the Milwaukee experiences into this annual event. Job Responsibilities The Marketing Director will report to the General Manager of the H-D Museum and Milwaukee Experiences with core responsibilities including: Marketing planning Provide leadership, focus and direction; work to support and drive the singular objective for the portfolio of Harley-Davidson experiences which takes these businesses to the “next level” and directly supports the overarching mission of Harley-Davidson Motor Company.
Partner with the Harley-Davidson Foundation management team to ensure Harley-Davidson Parks support and drive forward the mission of the Harley-Davidson Foundation. Develop a marketing and PR strategic plan to drive broad awareness and conversion to the various H-D Museum businesses including the Museum, Retail, Restaurant and Paid Private Events – all in support of the broader H-D Museum and Milwaukee Experience strategic plan.
Ensure effective management of marketing and PR programs, staff, systems, and resources Oversee all day-to-day marketing and PR aspects of the Harley-Davidson Museum, the Harley-Davidson Parks, the Harley-Davidson Factory Experiences in Metro Milwaukee and in York, Pennsylvania. Deliver the annual marketing and PR budget and supporting plans for all experience businesses including all and any mitigation plans developed on an agile basis. Have a strong understanding of Diversity Equity and Inclusion and the role Harley-Davidson Parks play in ensuring equity in the Near West Side alongside the Harley-Davidson Foundation.
Ensure strong levels of staff development and training to deliver an exceptional customer experience across all offerings. Education Requirements Bachelor's Degree Required Experience Requirements This role requires a Bachelors’ Degree in marketing or related discipline, a minimum of twelve years of marketing and PR experience and five years of management experience; and/or a portfolio of experiences, skills, and capabilities that collectively demonstrate: Demonstrated capabilities and experiences leading and executing marketing and PR activities, ideally in a highly experiential environment.
Deep experience in consumer brands. Strong influence and collaboration skills and the ability to bring together multiple stakeholder groups effectively. Excellent communication skills and style and demonstrated knowledge of developing and implementing and delivering a marketing and PR plan within allocated budgets. A proven track record of building and cultivating personal and professional relationships, managing multiple stakeholders across organizations to collaborate effectively. Strong drive, initiative and commitment, with demonstrated success in setting and achieving brand and experience goals.
Subject-matter expertise coupled with ability to collaborate up, down and across organizations, including with executive leadership, individuals from diverse backgrounds and cultures, and community leaders, connecting across functions and levels. Keen affinity for parks programs; understanding of urban parks, and appreciation for the roles of public and private sectors in parks development and maintenance. Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, interaction, interactionual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law.
We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience. The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here. Applicants must be currently authorized to work in the United States. Direct Reports: Yes Travel Required: 0 - 10% Pay Range: 132,200 - 211,400 Visa Sponsorship: This position is not eligible for visa sponsorship Relocation: This position is not eligible for relocation assistance
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
