Strategic Marketing Manager-Brand | Omaha, NE

Detailed Information

  • Location: Omaha, NE

  • Company: Farm Credit Services Of America

people who foster honesty and integrity – the core values that guide how we work and treat others. Seeking a Strategic Marketing Manager of Brand responsible for developing, executing and overseeing our multifaceted brand strategies, continuing to build our brand awareness and value.

You will be involved in maintaining brand differentiation, voice, positioning, and identity. Work cross-functionally within the marketing organization on the execution of media planning, design needs, communication, and public relations while acting as a champion for the brands. Essential Duties & Responsibilities Develop and execute comprehensive brand strategies to amplify our brands in the marketplace.

Establish clear brand goals and continually backss performance to ensure alignment. Collaborate closely with internal teams to align brand campaigns with product marketing strategies.

Facilitate branding planning sessions with key business stakeholders, and build consensus around brand strategy and budgets Track and analyze brand performance through brand surveys and the development of KPIs and dashboards. Conduct market research to gain a deep understanding of needs, behaviors and preferences. Work with our agency of record and in-house creative to create compelling marketing content and messaging that resonates with the target audience. Education Requirements 4 Year / Bachelor's Degree

or equivalent work experience Preferred in Marketing, Business, or Communications Years of Experience 10 + years of experience in marketing, preferably in a brand marketing role.

Who is Farm Credit Services of America FCSAmerica is a leading provider of credit and crop insurance to farmers, ranchers, and agribusinesses in Iowa, Nebraska, South Dakota and Wyoming. It takes a lot of expertise to meet the needs of today’s agricultural industry, and our 1,700 employees provide that in areas of lending, risk management, technology, marketing, customer and employee education. We are headquartered in Omaha, Nebraska, and support our customers and their rural communities from 43 local offices across our four-state territory.

We take pride in serving every aspect of agriculture, from the young and beginning producer to some of the nation’s largest and most complex agribusinesses. The satisfaction that comes with serving an industry vital to all our lives shows in teammate surveys. FCSAmerica regularly is voted a top place to work. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, age, marital status, national origin, disability status, protected veteran status, interactionual orientation, gender identity or any other characteristic protected by law.

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