Location: Tempe, AZ
Company: Synergy Homecare Franchising
their creativity and expertise to heighten brand visibility and optimize our social media channels, and believes in collaboration to achieve the best results. This position is responsible for content creation and posting of engaging photos, videos, and written materials on social media platforms that align to the established marketing communication and content plan.
This role will also assist with technical and on-page SEO for our website, as well as support franchisees with local content updates. Additionally, this candidate will support digital marketing reporting and other marketing requests. The Digital Marketing Specialist role can be remote-based anywhere in the U. S. and operates
as part of a franchise support team located in the Phoenix, Arizona metropolitan area. Duties/Responsibilities: Social Media: Quarterly content planning Content creation for monthly social calendar including video content creation and editing Content scheduling Proactive social monitoring, moderation and engagement Facebook Group Administration Monthly social reporting Franchise Support: Facebook/Facebook Group/Google Business Credential Management Web: Schedule/update/post blog content (SEO optimizations) monthly Assist with other on-page SEO as needed Franchise Support: About Us microsite content updates Franchise Support: Review/publish submitted blogs in Wordpress every week Admin & Other
Digital Support: Monthly & quarterly digital scorecards Required Skills/Abilities: Experience with Canva, Sprout Social, Word Press strongly preferred Familiarity with platforms such as Google Business Profiles and Facebook Business Pages Proficiency in G-Suite (Including Docs, Sheets, Hangouts, Email, Calendar & Drive) Exemplifies the SYNERGY Home Care culture of empowerment and accountability: Guide with Purpose Create a Sense of Ease Lead with Passion & Resilience Be Intuitively Personal Well-organized, collaborative, able to prioritize work, manage time effectively, follow through on commitments, and meet deadlines in a fast-paced environment with multiple internal stakeholders Strong interpersonal, communication, and relationship building skills.
Bachelor’s degree in a related field or equivalent combination of education and experience Minimum 3 years of professional experience working in digital video production or social media content creation Background in healthcare or a related field is a plus Education and Experience: Bachelor’s degree in a related field or equivalent combination of education and experience Minimum 3 years of professional experience working in digital video production or social media content creation Background in healthcare or a related field is a plus Physical Requirements: Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times. Disclaimer: The preceding job description has been written to indicate the general nature and level of work performed by employees holding a position in this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
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Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
