Content Marketing Manager | Miami, FL

Detailed Information

  • Location: Miami, FL

  • Company: Final Bell

are industry-leading strategists collaborating on the go-to-market and sales strategies for the industrys leading brands. We have operated in the legal cannabis space for years, honing our expertise and developing specialized equipment, innovative technology, and proprietary processes.

We service clients that produce the highest quality, small-batch products, as well as those that produce value-driven products at high volume a testament to our ability to develop tailor-made solutions for any client which meet their needs, increase efficiency, and exceed expectations. The Content Marketing Manager will create and manage engaging, relevant content for thought leadership, customer and prospect

engagement, brand awareness, investor relations, and industry leadership. The candidate will work across social media, traditional media, email newsletters, and various publishing platforms to help establish both Final Bell, its subsidiaries, and key members of its leadership team as thought-leaders in the space.

With the support of internal and external resources the Content Marketing Manager will utilize photo, video, illustration, and of course the written word the to produce compelling content that engages the audience and compels quality outlets to publish or distribute it. The ideal candidate will have significant experience in communications, public relations, and media production.

We are looking for someone that is extremely detail oriented, organized, flexible, adaptable, and ready to succeed in a fast-paced, rapidly growing entrepreneurial environment.

Responsibilities: Design content marketing strategies and goals based on company KPIs Undertake content marketing initiatives to achieve business targets Collaborate with design and produce high quality content Develop editorial calendar, delegate/complete tasks and ensure deadlines are met Deliver engaging content on a regular basis Edit, proofread, and improve content Optimize content considering SEO and Google Analytics Analyze web traffic metrics Share content through various channels, ensuring strong web presence Receive feedback and generate ideas to increase engagement Skills & Qualifications: Content creation skills Writing and editing skills Knowledge and understanding of analytics Technical writing skills Understanding of social media platforms Understanding of public relations and the short and long-lead publishing process Understanding of full life cycle content marketing campaign development Understanding of sales funnels Planning and organization skills Web design concepts Research skills Use of content marketing tools Brand development Communication collaboration and leadership skills Content promotion skills Search Engine Optimization Requirements: College degree in marketing, journalism, or a related field Proven work experience as a content marketing manager Proficiency in MS Office and Word Press or other Content Management Software Understanding of web publishing requirements Editorial mindset with an ability to predict audience preferences Hands on experience with SEO and web traffic metrics Expertise in social media platforms Project management skills and attention to detail Excellent communication and writing skills in English

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