Location: Concord, MA
Company: Welch's
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you. POSTION SUMMARY: We're looking for a Director of Integrated Marketing to drive our brand building efforts: We are seeking a dynamic and strategic leader to join our team as the Director of Integrated Marketing.
The ideal candidate will be a seasoned marketing professional with a proven track record of developing and implementing integrated marketing strategies that drive business growth. The Director will join the Welch's marketing team on the journey to refresh
and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel.
We need your help to take the next step in making Welch's a modern and relevant brand for today's consumer. Where You'll Work This role will be based out of our Concord, MA headquarters, the hub of our family-farmer owned manufacturing company. Immerse yourself in a dynamic workplace where innovation thrives and collaboration is key. Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in
office and Thursdays/Friday being remote, flex days. What You'll Do: Coach and develop the Integrated Marketing Team (3 direct reports) Develop and set overall integrated marketing strategy, aligning with Welch's Masterbrand and Platform business objectives Define messaging & media strategy and creative assets needed to reach target growth audiences for all brand platforms across channels Own all aspects of creative development including briefing, concept selection/refinement, production and final delivery and flawless in-market execution Develop overall media strategy, planning and execution in alignment with business goals Oversee Inter-Agency Team with focus on the lead creative AOR Manage all agency relationships, prioritize agency resources, lead SOW development and evaluation Provide brand stewardship for the organization Develop and support KPI tracking tools utilizing data-based insights to optimize performance Oversee package design and execution and point of sale material development Partner with Brand to develop merchandising strategy and creative execution Foster an innovative culture pushing for further integration of innovative approaches, tactics and thinking Recruit, develop & retain top talent and foster collaborative environment Additional duties and responsibilities as required Who You Are: Experienced storyteller who has a passion for communicating big ideas Self-motivated with a proven track record of brand growth Deep understanding of media landscape, social media, technology, trends, and consumer behavior Critical eye for world class creative strategy and campaign development Proven experience in tentpole program development and execution, including merchandising strategy Experience in media planning/buying, promotions and web development and management Experience managing partnerships and events through to store level Ability to foster strong collaborative relationships with multiple business teams Strong analytical skills paired with exceptional creativity Outstanding Leadership capability with demonstrated ability to lead and motivate teams Strong ability to influence and communicate to a range of audiences Demonstrated project management skills and attention to detail Curious and consumer-obsessed with a knack for mining insight Positive, high-energy leader who performs well in a lean, fast-paced environment What You'll Need: Bachelor's degree required; MBA or Master's degree in a related field highly preferred Food, beverage, or CPG experience required 10+ years of Marketing experience with increasing degree of responsibility Functional experience in creative development, media management, social media and promotions required Agency management and scope of work development experience Previous experience building, developing and leading a team of marketers At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning.
Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply.
Join us and contribute to something extraordinary. Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, interaction, gender identity, national origin, age, marital status, disability and/or military or veteran status, interactionual orientation or any other action covered by federal or applicable state/local laws. What You'll Enjoy: Organization with a bold, clear purpose & vision for the future Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business Hybrid work model : Flexible & collaborative work environment to maximize well-being & success Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge Paid Volunteer Time Off : 40 hours of paid volunteer time for all non-union employees Development & Advancement : Formal and informal opportunities to develop and grow your career Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus) 401K plan with Generous Company Match Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences Health, Dental & Vision Insurance Health Savings Accounts Life and accident insurance Employee Assistance Programs Tuition reimbursement program Additional benefits available through Perks at Work Paid parental (and adoption) leave - Available after 12 months of employment Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
Job Posted by Applicant Pro
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
benefits starting from Day One (Full-Time) Health Vision Dental401k PTO- Paid Time Off Work with an Amazing Team! Possibility for tuition reimbursement Rewarding role working with seniorsWe are proud to share that almost all of our associates are fully vaccinated and boosted against COVID-19, which helps keep cases at our communities to a minimum.
COVID vaccine are required for employment; medical exemptions accepted Essential Functions, Duties and Responsibilities: Provide a high level of customer service and promote a restaurant style dining atmosphere. Maintain kitchen in a clean, safe, and sanitary condition at all times. Wash and store all dishes and equipment in accordance with
policy and procedures. Keep floors clean (sweeping, mopping, washing) and empty trash. Assist with the putting the food order away and stored appropriately. Assist chefs and servers as assigned.
Assist with preparation and execution of special events, banquets, theme meals/parties. Adhere to cleaning schedules as directed by the Culinary Services Director. Adhere to Quality Enhancement standards and standard food safety practices. Assist with preparation and execution of special events, banquets, and theme meals. Clean and sanitize carpet, tables, chairs, condiment containers, and equipment used in the dining room. Communicate resident likes and dislikes to food service director and/or
dining room manager for menu planning purposes and resident satisfaction.
Qualifications Job Qualifications: Knowledge, Skills and Abilities: Strong organization and time management skills Able to resolve problems of dissatisfied customers and/or associates Able to build positive and strong relationships with associates, coworkers and residents. Focused and dedicated to provide excellent customer service Able to handle multiple jobs and priorities Education: Less than High School education Physical Demands: Finger and hand dexterity to handle and manipulate instruments and equipment. Visual and auditory acuity. Must be able to lift a minimum of fifteen (15) lbs.
and be able to carry objects. Must be able to push and pull carts, and continuously walk, sit and stand. Must be able to turn, crouch, kneel, stoop, bend below waist, and reach above shoulder height as tasks dictate. For more details: jobs-search. org/dishwasher_ashland-c434541/dishwasher-the-residence-at-valley-farm-ashland_i1954054981
systems in Massachusetts and New Hampshire. Benefits Blue Cross Blue Shield Health Insurance Dental and Vision Insurance One week vacation time the first year, Two weeks second year One week of sick time Flexible Schedule Life Insurance 401(k) Retirement Plan with Company Match Six Paid Holidays Educational Allowances/Reimbursement for field related courses Paid ongoing training Company Events Essential Duties and Responsibilities Help us grow the business by building brand awareness and generating customer calls.
Become a market expert, know the customer needs and build brand strategies that communicate a compelling message to drive our vision. Uncover new market opportunities, media
channels, products and partnerships. Develop annual marketing plan and production calendar to build a quality sales pipeline. Create marketing materials, demos, story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
Seek out media coverage, work with company spokespeople to prepare them for interviews and public appearances. Develop and manage agency partners as they scale the marketing function. Ensure all marketing activities feel local and personal. Allocate budget, track results and refine accordingly. Additional duties as needed. Desired Skills and Experience Solid leadership of teams, measurement of ROI and accountability for results. Knowledge of
all distribution channels, including traditional, digital and guerrilla marketing.
Ability to inspire and lead others to attain company goals. Analytical with an aptitude for managing details. Outstanding communication; able to articulate ideas clearly and enthusiastically. Ability to work at both strategic and tactical levels. Engaging personality that blends well with a fast-paced, goal-driven environment. Highly motivated, flexible and great attitude on life. Education Bachelor degree or equivalent Qualifications Detail Oriented Creative Strategic thinking Exceptional follow through abilities Strong verbal and written communication skills Mill Town Plumbing and Heating, Inc.
is an equal opportunity employer and does not make hiring decisions based on age, race, gender, religion, disability or any other characteristic protected by applicable law Job Posted by Applicant Pro
