Advertising and Marketing Manager | Sarasota, FL

Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.

Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.

Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.

role in Millennium's overall strategic marketing plan by backssing the opportunities to grow our business, planning, and executing tactics and strategies. This position will be remote, working from home. But it is preferred that you live in this area. Essential Duties and Responsibilities (and other responsibilities as applicable): Understand Medicare, Medicare Advantage, and the medical landscape The growth of senior new patients is the primary KPI of the position and you will be measured against the target Promote the Millennium brand and identify strategies for provider panel growth Think creatively about how to attract new patients Work with prominent partners, including hospitals, specialist

groups, insurance companies and brokers, physical therapy, walk-in clinics, and more Participate in senior expos and other senior events such as the YMCA and community health fairs Network with independent living facilities, assisted living facilities, and senior organizations Organize open houses/ribbon cuttings and other chamber of commerce events Coordinate efforts with Regional Vice Presidents, practice managers, physicians, and other practice leadership Analyze Excel spreadsheets and other data reports and understand how to use data to focus efforts and generate conversations Operate in Salesforce, Athena, and other computer-based systems Align closely with other field reps and assist as

needed Collaborate with the Marketing & PR team for advertising and other marketing tools Work closely with the business development and integration team to ensure a smooth transition for new physicians Required Knowledge and Experience: Bachelor's degree in Marketing, Business Administration, Communications, or Healthcare Proficient in Microsoft Office Suite Outlook, Word, Power Point, Excel Knowledge of healthcare and insurance industries Comfortable working in a team setting and enjoy brainstorming Ability to work independently with minimal supervision Time management and multi-tasking skills Focus on goals and be driven to succeed Critical thinking Excellent verbal, written, and listening communication skills Ability to work methodically and meet deadlines Willingness to travel with a few overnights per quarter Certificates, Licenses, Registrations : Driver's license, car, and auto insurance Cell phone allowance or company cell phone issued Supervisory Responsibilities: none Competencies: To perform the job successfully, an individual should demonstrate the following competencies: Analysis/Problem backssment - Securing relevant information and identifying key issues and relationships from a base of information; relating and comparing data from different sources; identifying cause-effect relationships.

Coaching - Facilitating the development of other's knowledge and skills; providing timely feedback and guidance to help them reach goals. Compassion - The responsibility to put a patient's or person's interests first, including the duty not to harm, deliver proper care, and maintain confidentiality. Compliance - Employee has satisfactory completed employers required compliance training. Employee is able to demonstrate an understanding of employers Code of Conduct. Communication - Expressing ideas effectively in individual and group situations (including nonverbal communication); adjusting language or terminology to the characteristics and needs of the audience.

Good listening skills. Delegation of Authority and Responsibility - Allocating decision-making authority and task responsibilities to appropriate direct reports; utilizing direct reports' time, skills and potential effectively. Developing Organization Talent - Developing direct reports' skills and competencies by planning effective development activities related to current and future jobs. Follow-up - Establishing procedures to monitor the results of delegations, assignments, or projects; taking into consideration the skills, knowledge, and experience of the assigned individual and characteristics of the assignment or project.

Individual Leadership/ Influencing - Using appropriate interpersonal styles and methods to inspire and guide individuals (direct reports, peers, and supervisors) toward goal achievement; modifying behavior to accommodate tasks, situations, and individuals involved. Initiative - Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.

Practices self-development. Integrity - Maintaining and promoting social, ethical, and organizational norms is conducting internal and external business activities. Judgement/ Problem Solving - Recognizes problems and responds, systematically gathers information, sorts through complex issues, seeks input from others, addresses root cause of issues, makes timely decisions, can make difficult decisions, uses consensus when possible, and communicates decisions to others. Maximizing Performance - Establishing performance/development goals, coaching performance, providing training, and evaluating performance.

Patient Service Orientation - Proactively developing patient/customer relations by making efforts to listen and understand the customer and their needs (both internal and external); anticipating and providing solutions to customer needs; giving high priority to patient/customer satisfaction. Ensures appropriate follow up and is their advocate in determining solutions. The employee uses a variety of communication techniques to effectively express thoughts and ideas and to understand or influence. Planning and Organizing/ Work Management - Establishing a course of action for self and/or others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources.

Results Driven & Execution - Accountable for meeting or exceeding individual and/or department goals and objectives. Committed to producing results that will achieve company objectives. Sets priorities and organizes time to meet or exceed goals, follows up, and takes personal responsibility for results whether they are positive or negative. Teamwork/ Collaboration - Working effectively with team/work group or those outside formal line of authority (e.

g. peers, senior managers) to accomplish organizational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organization or team. Listens to others and values opinions. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Skills Ability to read and interpret documents. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills To perform this job successfully, an individual should have knowledge of Athena Database software; Microsoft Spreadsheet software and Microsoft Word Processing software. Ability to design and interpret data. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and talk or hear.

The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate depending on the business activity of the office. Job Posted by Applicant Pro