Location: Sioux Falls, SD
Company: Premier Bankcard
Bankcard’s credit card brand and story. Manage day to day activities of the Card Marketing channel assigned which may include Direct Mail, Electronic (Online), Portfolio Fee Revenue and/or New Business. This includes maintaining strong working relationships with third-party marketing partners, vendors, and agencies, while supporting the financial, compliance, regulatory and operational objectives of PREMIER Bankcard.
Job Duties and Responsibilities Execute and deliver on approved Brand, top-of-funnel campaign initiatives. Responsible for crafting strategic recommendations, as well as creative briefs, to influence marketing programs and support growing Brand communication goals. Serve
as the key daily contact with agencies to manage creative execution of brand and product specific campaigns. In partnership with the Director of Brand Marketing, collaborate and lead cross functional teams to implement PREMIER Bankcard’s brand across the organization.
Plan, champion and oversee brand strategies for the portfolio of PREMIER Bankcard products and services. Knowledge in both traditional and digital channels, as well as understanding of consumer behavior and segmentation to make the Brand experience meaningful for our audiences. Conduct tasks in a manner that complies with all consumer protection regulations and treats consumers fairly. Implement brand marketing plans,
brand guidelines, brand positioning and go-to-market strategies.
Write creative briefs and evaluate all creative against campaign briefs and brand guidelines. Influence strategic, meaningful creative campaign ideas and execute at a high level of proficiency and critical thinking. Identify marketing opportunities and work with marketing partners to develop strategies and effectively communicate plans. Work with MIS Analytics to measure, report and track performance of all brand and product offers. Utilize existing and new technologies to benchmark and report on customers awareness and understanding of the PREMIER Brand. Experience working with, and leading, brand related research studies.
Strong experience in project management, strategy writing, and creative delivery will be integral to success in this role. Be a collaborative “go-to” partner within a hard-working team of multi-disciplinary marketing leaders. Ensure campaigns are delivered on time and on budget. Skills and Qualifications BS/MS degree in marketing or a related field Minimum 3-5 years’ experience in Brand management, preferably client-side experience in a mid-to-large sized national brand. Prior agency role in client services or experience in managing agency partners.
Demonstrated success in backssing customer needs Up-to-date with the latest trends and best practices in brand marketing and product development Must be a team player, with a leadership mindset that inspires others within the organization. Competitive Benefits Package Full medical benefits when working 20+ hours per week Traditional and High Deductible health plan options available FREE dental and vision coverage Generous Paid Time Off plans 401(k) – dollar-for-dollar match up to 5% of total compensation Special discounts and offers for events at the Denny Sanford PREMIER Center PREMIER Wellness Program Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year Fun Employee Parties Our Culture Emphasis on personal success, respect, health, wellness, fun and giving back Employees are rewarded, valued, and celebrated for hard work Various Career advancement opportunities and growth Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
