Email Marketing Cloud Specialist | Brattleboro, VT

SUMMARY Email Marketing Cloud Manager plays a crucial role in supporting and executing the digital marketing enrollment strategy for the School for International Training (SIT). Working closely with the Associate Director of Digital Marketing, this role is responsible for developing and implementing innovative strategies to enhance email marketing efforts.

These strategies are designed to optimize enrollment and serve as a foundation for nurturing stronger alumni relationships and promoting philanthropic initiatives. Digital Marketing, Email Marketing Cloud Manager serves as the driving force behind the entire digital student lifecycle experience at SIT. The focus of this role is on the

day-to-day operations necessary for the successful deployment of SIT's email programs, which includes writing creative content, deploying email campaigns, and conducting basic reporting.

This role requires an in-depth understanding and enthusiasm for the Salesforce Marketing Cloud system, with a specific emphasis on email marketing and automation. Prior experience in email marketing within the higher education sector is highly advantageous. RESPONSIBILITIES Manage the enrollment communication plan that encompasses all relevant audiences (including prospective students, parents, alumni, partners, and independent educational consultants) to support the admissions pipeline through to first

enrollment. Plan, design, and implement effective email marketing strategies to nurture leads, increase open rates, click-through rates, and drive conversions.

This includes developing email templates, content, and scheduling of campaigns. Create captivating narratives through content that align with our brand voice, ensuring consistency and resonance across all communication channels. Build automated email marketing campaigns utilizing Salesforce Marketing Cloud's Automation Studio, Journey Builder, and the versatile tools available in Email Studio, including Content Builder. Serve as the primary point of contact (POC) for Salesforce Marketing Cloud within the Marcom team, fostering collaboration with internal stakeholders and external agency partners.

Develop and execute A/B tests, strategies, and segmentations based on behavior insights to increase email performance metrics. Provide strategic outreach direction to enrollment divisions. Use Marketing Cloud Einstein to leverage AI-driven personalization for emails. Conduct market research and analyze emerging trends to identify opportunities for campaign optimization and audience targeting. Stay current with the latest industry trends, digital marketing tools, and best practices to ensure the effectiveness and competitiveness of our email marketing efforts.

Continuously analyze post-campaign email performance KPIs and provide recommendations for ongoing improvements. Collaborate with cross-functional teams, including content creators, graphic designers, and outreach specialists, to create effective email marketing content. Build relational data models. Identify opportunities for optimizing the Salesforce Marketing Cloud and ongoing process enhancements. Manage branded templates within Salesforce Marketing Cloud's Email Studio. Deliver user training and actively support other departments in adopting Marketing Cloud.

Fulfill the role of Data Protection Officer (DPO) for all SIT systems, ensuring GDPR compliance by promptly deleting private data upon request from contacts. Offer strategic outreach guidance to enrollment divisions. Occasional domestic and international travel may be required. Perform other duties as assigned. POSITION REQUIREMENT Education: Bachelor's degree in marketing, communications, or a related field. Experience: A minimum of 4-6 years of professional marketing experience, with 5+ years of experience in email marketing. 2+ years of experience with the Salesforce Marketing Cloud system, using email application tools in executing both tactical and strategic email campaigns.

Demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Able to troubleshoot and solve basic Marketing Cloud-specific issues. Exceptional copywriting and editing skills. Detail-oriented with robust project management skills. Familiarity with email compliance regulations. Strong orientation towards metrics, analysis, and achieving results. Preferred Qualification: Salesforce Marketing Cloud Certification (desired but not required) Vaccination is strongly recommended for all employees in our U.

S. offices except for those receiving medical or religious exemptions. If boosters are subsequently recommended by the Centers for Disease Control and Prevention (CDC) then employees and faculty will be recommended to receive the booster within thirty (30) days of their eligibility. Benefits World Learning provides a comprehensive and competitive benefits package that includes: medical, dental, vision, FSA/HRA, Life/AD&D, Short Term/Long Term Disability, EAP, Parking and Transit, 403 (b) retirement plan for full-time and eligibile part-time employees.

The World Learning Inc. Family For more than 90 years, World Learning Inc. is a thriving global organization made up of The Experiment in International Living, the nation's most experienced provider of international education through exchanges for high school students; School for International Training, offering accredited undergraduate study abroad programs through SIT Study Abroad and internationally focused master's degrees through SIT Graduate Institute; and World Learning, a global development and exchange nonprofit organization.

World Learning worldlearning. org World Learning has worked to create a more sustainable, peaceful, and just world. World Learning's education, development, and exchange programs help people find their voices, connect with their communities, strengthen the institutions that form the backbone of a democratic society, and build relationships across cultures. With World Learning's support, these emerging leaders tackle critical global issues like poverty, conflict, and inequality. The Experiment in International Living experiment. org The Experiment in International Living is the nation's most experienced provider of international education through exchanges for high school students.

For more than 90 years, The Experiment has empowered young people to step off the beaten path, experience the world as a classroom, immerse themselves fully in another culture, and build the knowledge and skills needed to confront critical global issues. SIT sit. edu School for International Training (SIT) was founded in the early 1960s as a training center for the first Peace Corps volunteers. For nearly 60 years, SIT has prepared students to be effective changemakers and global citizens through experiential education focused on the world's most critical global issues.

SIT Study Abroad offers accredited summer and semester undergraduate programs in Africa, Asia and the Pacific, Europe, Latin America, and the Middle East, as well as comparative programs on multiple continents. SIT Graduate Institute offers global and hybrid certificates, master's, and doctoral degrees. An organizational commitment to diversity, equity, inclusion, and access. We are a globally diverse community of staff, faculty, board members, alumni, students, and participants who believe that inclusive and equitable practices are at the heart of a peaceful and just world.

Each of us strives to honor diverse voices and lived experiences, examine our own biases and privileges, actively work to address inequities in our structures, and foster a community of open dialogue. We are committed to acting with accountability, transparency, reciprocity, authenticity, and empathy. World Learning is an equal employment opportunity/affirmative action/veterans/ADA employer, committed to increasing the diversity of its workforce. Job Posted by Applicant Pro