Location: Tempe, AZ
Company: State Farm
and talents of all associates, and creates a Good Neighbor culture. We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture.
We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more! Visit our Careers page for more information on our benefits , locations and the process of joining the State Farm team! Responsibilities Our Marketing Branding & Acquisition division is seeking an Analyst for our Strategy team.
Our team is tasked with building foundational marketing strategies in consideration of the full consumer funnel to drive brand and product growth. We identify and define business opportunities and strategic road-maps to fuel marketing plans and campaigns, while understanding and articulating the impact on business results.
This individual will be responsible for: Develops marketing strategies aligned with enterprise priorities and objectives Leverages data and consumer insights to drive strategic development and recommendations grounded in business realities to best meet consumer needs Responsible for developing marketing strategies, including the master brand, distribution strategy,
consumer targets, segment life-cycle strategy (acquisition through cross sell, retention, and advocacy) and the overall campaign marketing strategy.
Contributes to the development, evaluation, and interpretation of measurement frameworks Evaluates new opportunities for strategic alignment and marketing contribution, while remaining current on industry trends Develops and presents annual campaign briefs Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives Qualifications Advanced degree in Marketing/Advertising/Business Administration preferred, 3+ years marketing experience required. Experience in a brand strategy, marketing strategy or related analytics role is highly preferred Understanding of brand and marketing performance and effectiveness measurements Ability to consume complex data and research, connect disparate data points to draw meaningful insights Understanding of analytic and storytelling approaches, and skilled at translating and communicating complex concepts and ideas across all levels Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership A proven track record of driving strategic direction in aligned and actionable ways Experience working with analytics teams, creative and media agencies Additional Details: Sponsorship: Applicants are required to be eligible to lawfully work in the U.
S. immediately; employer will not sponsor applicants for U. S. work authorization (e. g. H-1B visa) for this opportunity. Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located. Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub Locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; Bloomington, IL For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories. For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. For Colorado candidates: Application deadline is expected to close on 1/5/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline.
To submit an application, click " Apply" on the job listing page on the State Farm Career site. For California, Colorado, Connecticut, Hawaii, New York City, and Washington (state) candidates: Salary Range: $100,500 - $210,000 Potential Yearly Incentive Pay: 0-15% of base pay Competitive Benefits Including: 401k Plan Health Insurance Dental/Vision plans Life Insurance Paid Time Off Annual Merit Increases Tuition Reimbursement Health Initiatives For more details visit our Benefits Summary page PDN-9ad7c8a3-64ae-4922-aa1d-72a286a391dc
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
