Events and Marketing Coordinator | Johnson, TN

Detailed Information

  • Location: Johnson City, TN

  • Company: City Of Johnson City

downtown reservations, and marketing for small businesses and events within downtown Johnson City. The Events and Marketing Coordinator reports to and works closely with the Special Events / Main Street Director. This position is responsible for special event reservations of parks/greenspaces in downtown Johnson City and coordinating between applicants and City departments.

It requires a high level of organization and customer service. The Events and Marketing Coordinator is tasked with the development of a strategic plan for events with ongoing evaluation of and improvement of processes and special attention paid to budget, ROI, and economic impact. This employee is also responsible

for executing and marketing City events including but not limited to ribbon cuttings, groundbreakings, special ceremonies, and community events to promote the downtown district.

He or she will maintain supplies and tools related to event set-up and planning; and may oversee staff and/or volunteers. He or she will be responsible for creating graphics for events, social media posts, and other marketing materials as needed. This position will likely require work on nights and weekends; flexibility in schedule is key. Work is performed under the direction of the Main Street Director. Examples of Work: (Illustrative Only) Manages special event applications and special event review committee.

Manages reservations of downtown City facilities and coordinates City services for events while serving as the City point-of-contact.

Provides event support (operations and promotions) for Main Street Program-affiliated events planned and implemented by the Main Street Director. Maintains master event calendar Develops special event budgets as needed Develops and maintains positive long-term working relationships with external event organizers, partner agencies, tourism groups, etc. Creates event footprint maps and other event logistic materials Coordinates internal City events, including securing services and supplies from outside vendors as needed. Events include ribbon cuttings, employee celebrations, groundbreaking ceremonies, and more.

Maintains City supplies and equipment for special events, ensuring items are returned and in good working order Evaluate ROI and economic impact of events to better inform future decisions, prepare findings into quarterly/annual reports Researches markets to develop and implement innovative approaches to improve or expand events, and identify opportunities for additional events Creates/markets events through flyers, social media posts, newsletters, etc. Creates social media posts for downtown JC, including photos, reels, etc.

to promote downtown merchants, projects, and more. Updates/maintains Other Communications and Marketing and/or Main Street Program-related tasks as assigned Required Knowledge, Skills and Abilities : Must be detail-oriented and highly organized with outstanding customer service skills. Strong written, verbal, and interpersonal communication skills along with a keen understanding of marketing principals. Logistics and project management are key functions. Ability to work effectively with staff, media, department heads, elected officials and the general public using tact and diplomacy.

Acceptable Experience and Training: Graduation from an accredited college or university with a degree in communications, public or community relations work; marketing or related field with a minimum of 2 years experience in event planning and/or management. Pre-employment physical, drug screening and background check required. EEO/AA Job Posted by Applicant Pro

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