Location: Greenville, SC
Company: GMB Architecture & Engineering
showcase each university's distinct strengths, values, and culture. The goal is to attract and enroll students who not only contribute to the academic community but also become lifelong advocates for the institution. Why Work with Us? This is the part where most job descriptions jump into the responsibilities and requirements for the role being posted - and we'll get there shortly!
But we like to start with the why instead of the what. Our purpose is helping build strong communities through educational opportunity. We focus on projects within the educational ecosystem, from Pre-K through Higher Education and projects in our community that support lifelong learning. GMB's integrated team
provides planning, architecture, engineering, branding, and enrollment marketing services to educational institutions across the country, holistically impacting how they maximize their learner success.
About the team: GMB's Up&Up brand specializes in branding universities to attract and enroll right-fit students. We are committed to helping educational institutions build a solid student base, leading to higher engagement and satisfaction, while fostering strong alumni involvement. Our team of creative professionals thrives on developing strategic campaigns that resonate with prospective students and align with the unique identity of each university. As an Enrollment Communications Strategist
with GMB, you will be responsible for: Market Research & Analysis: Conduct thorough market research to identify trends, competitors, and potential opportunities for university enrollment.
Analyze demographic data, student preferences, and industry benchmarks to inform enrollment strategies. Client Collaboration: Build strong relationships with university clients to understand their unique selling points, goals, and target audience. Collaborate closely with clients to align enrollment strategies with the university's brand identity. Strategic Planning: Develop comprehensive enrollment strategies that encompass online and offline marketing channels. Work with the creative team to ensure campaigns effectively communicate the university's values and resonate with prospective students.
Data-Driven Decision Making: Utilize data analytics and key performance indicators to measure the success of enrollment campaigns. Make data-driven recommendations for optimizing strategies and improving outcomes. Digital Marketing Expertise: Stay abreast of digital marketing trends and technologies relevant to the higher education sector. Implement digital marketing strategies to reach and engage prospective students through various online platforms. Brand Positioning: Assist in crafting and refining the brand positioning for each university client.
Ensure consistency in messaging across all marketing channels. Collaborative Teamwork: Work collaboratively with internal teams, including creative, account management, and data analytics, to ensure a holistic and cohesive approach to enrollment campaigns. What type of knowledge do I need to succeed in this role? More than a specific degree and exact number of years of experience, we're most excited about what kind of knowledge you bring. For this role, we are seeking someone with experience utilizing their related skills and who can work independently but may still need support for more complex skills.
Some components that may help indicate you are at this knowledge milestone include more tangible items like: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). Proven experience in enrollment management, marketing, or a related field within the higher education sector. Strong understanding of digital marketing, social media, and content creation. Excellent analytical and problem-solving skills. Exceptional communication and interpersonal skills. Ability to work effectively in a collaborative, fast-paced team environment.
We might be a great match for each other if you are: A self-starter with great time management skills who thrives in an environment with team-based decision making. An individual who strives to learn and grow, is motivated by their team's success and works hard to ensure it. Someone who enjoys trying new ideas and constantly improving. What you might also like to know is that: We're an employee-owned company. This means that 100% of the ownership at GMB is held by us as employees. Our creativity, skills, and expertise have a direct impact on our value and growth.
Your role as a teammate will have a direct impact on the company's actions and result in a share in its profits. GMB doesn't operate within a hierarchical pyramid structure; instead, we operate as a network of teams that come together around specific goals to achieve our overarching purpose. We think this is a better way to work and helps everyone reach their potential. Finally, at GMB we embrace a flexible workplace that empowers each person to decide where and how they work best. Our inclusive, people-first culture encourages teams to collaborate, communicate and find fulfillment personally and professionally, regardless of location or schedule.
This is a direct hire, full time position. Salary will be commensurate with experience, including an excellent benefit package. Must have current and continuing right to work in the United States without sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, age, interactionual orientation, gender identity or national origin. All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, age, interactionual orientation, gender identity or national origin.
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Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
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