Location: Easton, PA
Company: CRH
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and Moisture Shield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; Pebble Tec® pool finishes; plus popular brands of landscape and gardening materials.
Oldcastle APG, Inc. ’s Marketing Co-op Program is designed to provide a professional environment for undergraduate students to gain real-world experience at a global industry-leading manufacturer of concrete building and hardscape products. The program will run based on semesters and will provide
exposure to valuable learning opportunities within the corporate functions of the organization through assignments, projects, and collaboration. This is the perfect opportunity for undergraduate students to apply their knowledge and creativity to a growth-oriented company with headquarters in Easton, PA.
Position Summary The Marketing Coordinator Summer Intern will work closely with the Sales Leadership Team on several facets of Anchor’s industry-leading brands, including: Marketing Strategy – learning how we craft consumer insights into actionable marketing plans, creative and content Sales Strategy and Support – working with sales leadership to develop tools, training and content designed
to help our team sell more effectively Product Development – digging into product launch strategies Content Development – exploring opportunities to effectively communicate our brand promise through video, audio, and text Digital Platforms – including websites, social media, email campaigns, CRM platforms and more to understand how to craft an effective multi-channel presence Tradeshows & Industry Events – getting hands-on with developing and executing tradeshow strategy for one or more major APG events A successful candidate will identify one area of focus and work with the Sales Leadership Team to develop and execute a special project during their Internship.
This project will be presented to Anchor’s VP- and C-level leadership at the end of the program Essential Duties and Responsibilities Quickly get up to speed on the brand through self-driven research and interviews with key stakeholders Attend meetings, events and working sessions with the Senior Brand Manager Build and maintain a comprehensive workplan for the Internship – including weekly tracking of progress against goals Take ownership of a Special Project developed in partnership with the Senior Brand Manager Balance ad hoc tasks and projects alongside the primary Special Project Present Special Project to APG leadership with minimal support from Senior Brand Manager Skills, Knowledge, and Ability Requirements Students pursuing Bachelor’s Degree Program in Junior year of College or Third year of University (Anticipated Graduation date of Fall 2023 or Spring 2023) Concentration or Area of Study in Marketing, Business, Communications or Journalism Excellent communication skills, both written and verbal A dedication to organization, time management and ability to collaborate on multiple projects simultaneously Strong sense of urgency and ability to respond to requests and challenges quickly Familiarity with MS Office products, especially Power Point Strong willingness to learn, grow and explore multiple opportunities What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion About CRH CRH has a long and proud heritage.
We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family.
CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization. If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest! Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
Marketing online, off-line and in & outbound calls. Take control of your life and income! Begin creating the Lifestyle you and your family deserve! Income Earned is up to you with full potential $120K 1st year with no cap. Sales Pros, Team Managers and Entry Level Team members wanted.
PA-DE & NJ. 1099 positions. Must have an interest in real estate investing. Call or text regional ence and Resume is a plus.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.