Location: Rockville, MD
Company: Trulieve
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
our members to take ownership of their financial journey. We are re-inventing the way we operate, particularly when it comes to enhancing the membership experience. We aim to do this by being future-focused, innovative, creative and nimble in offering distinctive financial solutions.
Position Description We are seeking a full-time Digital Content Marketing Specialist to join our growing marketing and communications team. This position is response for creating, producing, and managing content across Signal's communications channels that will supply meaningful information to our members and local communities, while drawing in new audiences to our credit union. This person will manage Signal
Financial's social media channels, content hub, and website. Prior experience with digital advertising is a plus. The position is located at our Kensington, MD headquarters.
The role is hybrid, with at least two days in the office per week. Position Responsibilities Manage Signal Financial's social media channels (Facebook, Instagram, Tik Tok, Linked In, You Tube, Threads), inclusive of maintaining Signal's social media calendar, developing, and posting content, and tracking of channel metrics. Write, edit and post articles to Signal's content hub. Produce videos and graphics for Signal's social media and email communications that align with the organization's brand guidelines. Monitor
and as needed, respond to member feedback and reviews. Manage and maintain Signal's website, signalfinancialfcu.
org, including writing website content that is optimized for SEO, readability, accessibility, and user experience. Execute Signal Financial's digital advertising campaigns, including monitoring their progress from start to finish. Produce and distribute one of Signal Financial's three member e-newsletters. Additional projects and duties as assigned, Position Requirements 1-3 years' experience crafting compelling content for a variety of communication channels. Strong written and verbal communication skills. Strong project management and organizational skills.
Ability to collaborate on cross-department teams. Must be proficient with MS Office including strong Excel, Word and Outlook. Experience with Word Press, Canva, Constant Contact, Google Analytics and social media scheduler is a plus. We are proud to be an EEO/AA/Minorities/Females/Disabled/Veterans employer.
multi-billion-dollar financial institution by re-inventing the way we operate, particularly when it comes to enhancing the membership experience. We aim to do this by being innovative, creative, and nimble in offering distinctive products and services. Position Description The Vice President of Marketing & PR is responsible for the daily operation of the marketing department including, but not limited to, advertising, social media, promotions, communications, media relations, direct mail, e-marketing, special events, public relations, product development, business development, website development and design, corporate intranet, project management, market research and analysis, and department
policies and procedures.
Position Responsibilities Results Oriented - Ability to develop strategic marketing plans, translate those plans into executable tactical plans and motivate others to meet/exceed goals.
Must have clear evidence of success and full competence within the marketing arena, preferably in financial services including advertising, social media, promotions, communications, media relations, direct mail, e-marketing, special events, public relations, product development, business development, website development and design, financial education, corporate intranet, project management and market research and analysis. Communication & Interpersonal - Exceptional oral,
written, presentation and interpersonal communication skills. Ability to speak publicly on behalf of the credit union.
Builds and maintains effective working relationships with all levels of the credit union and with external partners. Teamwork & Collaboration - Must be able to work independently as well as serve as a leader of and participant on teams. Strong leadership, facilitation and consensus-building skills required. Must be able to confidently and effectively share objectives and enthusiasm with small and large groups. Ability to plan, assign, and direct the work of a specialized marketing staff and administer a member-driven, sales-focused marketing program.
Problem Solving & Decision Making - Ability to obtain, analyze, interpret and communicate data using current software and hardware. Must be fully competent with MS Office Suite. Project management skills are essential. Self-starter, highly organized and able to make decisions on a timely basis. Able to work a flexible schedule and travel occasionally. Leadership and Development - Directs the administration of the marketing department to include interviewing, hiring and training employees; planning and assigning work; appraising performance, rewarding and disciplining staff; and addressing complaints and resolving problems.
Focuses on continuous professional development for self and staff. Exemplifies Signal Financial FCU's values. Leads development and execution of marketing-related projects across all product and service lines. Builds and maintains effective working relationships with all levels of the credit union and with external partners. Strategic Planning - Responsible for assisting with the development of the annual strategic marketing plan and business development plan in support of corporate growth goals, and the creation and implementation of the tactical plan.
Monitors progress and ensures the timely adjustment of marketing strategies and plans to meet changing market and competitive conditions. Presents results and recommendations to senior management. Market Research - Directs the market research function and other demographic and socio-economic information to provide member behavior insights, direct-mail strategies, direct response and promotion targeting, list production and branch site/ATM site selection. Directs staff to create and conduct qualitative and quantitative research and to coordinate projects with external research vendors. Responsible for monitoring and measuring advertising and promotional initiatives and gauging their effectiveness.
Responsible for staying informed on financial industry trends, as well as consumer/member needs and behaviors. Regularly reports results and other information, as well as opportunities for increased business to meet corporate goals. Product Development - Directs the product development function to lead efforts to monitor, evaluate and enhance existing products/services, as well as to identify and recommend opportunities for the development and implementation of new products/services. Ensures that critical measures and key metrics are developed and tracked for each product/service.
Advertising and Promotions - Manages the marketing communications function to ensure that the credit union's brand and image are effectively presented in all marketing materials, media, and public relations initiatives. Responsible for the content/theme of messages and the selection and monitoring of media channels such as newspapers, newsletters, television, radio, direct mail, outdoor and social media. This responsibility extends to the image, tone, content, and administration of the credit union's electronic-based services, including the corporate website, the intranet communications and information channel for employees.
Partners with VP of Human Resources & Organizational Development to ensure consistency with imaging for company branding and recruitment advertising. Directs the development and staging of corporate events, including the annual meeting. Business Development - Directs the business development function to ensure that membership and business partner goals are met. Directs the development and implementation of the annual business development plan to effectively penetrate our markets.
Responsible for working with the business development directors to identify community event opportunities and to ensure marketing/communications needs are met. Participates in events and represents the credit union at various community and business functions. Member Education - Responsible for the creation and distribution of member education materials including newsletters, website articles, print collateral and seasonal/special event publications, including the annual report. Works with the staff to ensure strategies and tactics are effective and coordinated. Works in a creative and fulfillment capacity with other departments on segmented member education efforts (youth, auto buyers, homebuyers, etc.
) Sales - Provides marketing support to the sales function to assist with a results-driven sales program, which is aligned with corporate growth strategies and responsive to staff and members' needs. Uses cross-functional collaboration to ensure a coordinated approach and efficient use of time and resources, including branch merchandising and communicating plans on the corporate intranet and through social media channels. Position Requirements Previous Experience A minimum of 10 years Marketing experience with a mid to large size financial institution or sales organization with three to five years of leadership experience is preferred.
Proven Social Media marketing and analytical skills are required. Education Bachelor's degree in Marketing, Communications, or related field. Additional education or certification in marketing-related disciplines is a plus. Demonstrated Abilities Train co-workers in operational duties of position. Express thoughts clearly and concisely, both verbally and in writing. Interact positively with co-workers, management, and the public.
Basic knowledge and skill in Share Point and Microsoft Projects. Ability to work effectively with a team. Strong attention to detail, accuracy, and quality. Skill in problem solving, analyzing needs and challenges, decision making, discretion/confidentiality, math, writing, speaking, and time management. Physical Requirements : Sitting or standing continuously for periods of up to four hours, communicating verbally, communicating in writing, faculty of seeing and hearing and operating a keyboard. Lifting and carrying usually not to exceed 20 pounds. Working Conditions : Required travel to other Credit Union facilities and various locations for meetings and events.
Work is performed in an office environment but also requires mobility within the office. May be required to travel to other Credit Union facilities and various locations for job related training, The list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities that management may deem as necessary. We are proud to be an EEO/AA/Minorities/Females/Disabled/Veterans employer.
