Location: Lewes, DE
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Zeneca's long-acting antibody as a standard of care in the prevention of COVID-19 for the immunocompromised. The HCP Marketing Director is responsible for defining, designing, implementing and measuring the brand strategy that will help establish Astra Zeneca's long-acting antibody as a standard of care to protect immunocompromised people from COVID-19.
The successful candidate will be passionate about improving the lives of immunocompromised people and focused on supporting HCPs to continue to protect the immunocompromised from COVID-19. This is an opportunity to work across multiple therapy areas at Astra Zeneca and lead cross functional teams to meet the brand's objectives. Accountabilities:
Raising Astra Zeneca's profile as a leader in Vaccines and Immunotherapies Define and design brand strategy for Astra Zeneca's long-acting antibody based on deep HCP insights Develop creative channels to effectively reach and consistently engage target healthcare providers with compelling content Develop and refine promotional messages for personal and non-personal engagements Implement and measure HCP strategy and tactics to deliver brand objectives Manage HCP promotional budget to achieve appropriate return on investment Provide input to forecasting assumptions Create sustainable, long-term relationships with thought leaders and advocates Essential Skills/Experience: Bachelor's degree in business,
marketing or the sciences8+ years of experience in medical and/or healthcare industries3+ years of experience in HCP promotion Experience leading strategic planning Ability to uncover deep customer insights and develop strategies to support brand ambitioninteractionperience managing creative and media agencies Budget management Proven track record of achieving brand goals Demonstrated ability to creatively engage customers with omnichannel tactics Demonstrated ability to thrive in a quickly changing environment Ability to effectively communicate brand strategy to key collaborators and senior leaders Demonstrated ability to work across functions and lead people and teams without authority Desirable Skills/Experience: medical brand launch experience Advanced degree in business, marketing, or the scienceinteractionperience marketing in multiple therapeutic areainteractionperience in market researchmedical sales experience High ambition for professional growth Experience developing complete account promotion Vaccines and immunotherapy experience When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.
In-person working gives us the platform we need to connect, work at pace and challenge perceptions.
That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Why Astra Zeneca? We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. Shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalize and scale it. Driven by the solutions we bring to the healthcare ecosystem, it powers us to make an impact at every step of the patient journey.
To improve their experience and outcome. In Commercial Leadership, we have to be accountable. A specialized team of trusted Biomedicals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. Are you ready to make a difference? Apply today and join us in our mission to improve the lives of immunocompromised people worldwide! Date Posted 13-Dec-2023 Closing Date 13-Jan-2024Astra Zeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e. g. race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status). We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
role in translating the science and driving innovation. You will be instrumental in building and implementing the consumer US Immunology strategy and developing a compelling long-term brand vision. Are you up for the challenge? Accountabilities: As a Consumer Marketing Director, you will lead the creation of critical commercial US marketing deliverables including positioning, core creative materials and messaging, patient journey mapping, market research, segmentation, patient activation and patient support strategies.
You will work closely with cross-functional commercial and project teams, as well as senior leaders and collaboration partners. Your ability to think strategically, communicate
effectively, lead others, problem solve, influence without authority and collaborate in both scientific and commercial contexts will be key to your success.
Essential Skills/Experience: Bachelor's Degree (Business focus preferred)Minimum of 7+ years medical and/or consumer product goods marketing experience Knowledge of Specialty Product, Biologics, Rare Disease and/or Immunology Market Proven experience in driving Direct-to-Consumer creative campaigns and media strategieinteractioncellent presentation skills and leadership presence Experience with collaboration, influencing without authority and working successfully with cross-functional teams & partners Desirable Skills/Experience:
MBAImmunology experience; particularly within Rheumatology and/or Rare Disease-like therapies Product launch experience At Astra Zeneca, we seize opportunities for change and make them happen.
We are committed to delivering life-changing medicines and resetting expectations of what a bio-medical company can be. We are pioneers in our field, constantly thinking big to answer new challenges. We are an inclusive team that draws on a diverse set of backgrounds, skills and experiences. We are trusted to innovate and experiment, supported to learn fast from failures and move on. Join us on our journey of building a new kind of organization. Are you ready to be part of a team that fosters a groundbreaking mindset?
Are you ready to create a safe space that empowers our people to have a winning mindset? If so, apply today and join our journey of building a new kind of organization Date Posted 29-Nov-2023 Closing Date 20-Dec-2023Astra Zeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e.
g. race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status). We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements. Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
