Location: Wilmington, DE
Company: Astrazeneca
Zeneca's long-acting antibody as a standard of care in the prevention of COVID-19 for the immunocompromised. The HCP Marketing Director is responsible for defining, designing, implementing and measuring the brand strategy that will help establish Astra Zeneca's long-acting antibody as a standard of care to protect immunocompromised people from COVID-19.
The successful candidate will be passionate about improving the lives of immunocompromised people and focused on supporting HCPs to continue to protect the immunocompromised from COVID-19. This is an opportunity to work across multiple therapy areas at Astra Zeneca and lead cross functional teams to meet the brand's objectives. Accountabilities:
Raising Astra Zeneca's profile as a leader in Vaccines and Immunotherapies Define and design brand strategy for Astra Zeneca's long-acting antibody based on deep HCP insights Develop creative channels to effectively reach and consistently engage target healthcare providers with compelling content Develop and refine promotional messages for personal and non-personal engagements Implement and measure HCP strategy and tactics to deliver brand objectives Manage HCP promotional budget to achieve appropriate return on investment Provide input to forecasting assumptions Create sustainable, long-term relationships with thought leaders and advocates Essential Skills/Experience: Bachelor's degree in business,
marketing or the sciences8+ years of experience in medical and/or healthcare industries3+ years of experience in HCP promotion Experience leading strategic planning Ability to uncover deep customer insights and develop strategies to support brand ambitioninteractionperience managing creative and media agencies Budget management Proven track record of achieving brand goals Demonstrated ability to creatively engage customers with omnichannel tactics Demonstrated ability to thrive in a quickly changing environment Ability to effectively communicate brand strategy to key collaborators and senior leaders Demonstrated ability to work across functions and lead people and teams without authority Desirable Skills/Experience: medical brand launch experience Advanced degree in business, marketing, or the scienceinteractionperience marketing in multiple therapeutic areainteractionperience in market researchmedical sales experience High ambition for professional growth Experience developing complete account promotion Vaccines and immunotherapy experience When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.
In-person working gives us the platform we need to connect, work at pace and challenge perceptions.
That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Why Astra Zeneca? We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. Shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalize and scale it. Driven by the solutions we bring to the healthcare ecosystem, it powers us to make an impact at every step of the patient journey.
To improve their experience and outcome. In Commercial Leadership, we have to be accountable. A specialized team of trusted Biomedicals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. Are you ready to make a difference? Apply today and join us in our mission to improve the lives of immunocompromised people worldwide! Date Posted 13-Dec-2023 Closing Date 13-Jan-2024Astra Zeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e. g. race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status). We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
and promote business growth. As a Card Marketing Associate in our marketing team, you will lead product 'Refer a Friend' campaigns, collaborate with business unit counterparts, and stay up-to-date on the latest marketing trends. You will have the opportunity to bring innovative, new ideas to the team and develop strategic and tactical plans to achieve new account goals.
This role requires excellent project and time management capabilities, strong business and marketing acumen, and the ability to work in a fast-paced, dynamic environment. Job responsibilities: Lead product Refer a Friend Campaigns Develop testing and capability requirements Create marketing campaign requirements Collaborate
with business unit counterparts to establish new Refer a Friend account goals Develop strategic and tactical plans to achieve goals Maintain reporting on channel performance and team member test results Required qualifications, capabilities, and skills: 3+ years of relevant marketing experience Excellent project and time management capabilities Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate Experience either working for or with agencies Astute customer service orientation Preferred qualifications, capabilities and skills: Be a strong communicator with the ability to build and manage relationships
across various stakeholders Manage multiple initiatives under concurrent, rigorous deadlines in a fast-paced, dynamic environment Lead and work within a matrix organization Drive results with strong attention to detail previous partner management experience preferred Demonstrate innovation in creating new marketing strategies and tactics, and have strong execution and project management skills Bachelor's degree preferred Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.
Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, interactionual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions.
We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
