Location: Milton, DE
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Zeneca's long-acting antibody as a standard of care in the prevention of COVID-19 for the immunocompromised. The HCP Marketing Director is responsible for defining, designing, implementing and measuring the brand strategy that will help establish Astra Zeneca's long-acting antibody as a standard of care to protect immunocompromised people from COVID-19.
The successful candidate will be passionate about improving the lives of immunocompromised people and focused on supporting HCPs to continue to protect the immunocompromised from COVID-19. This is an opportunity to work across multiple therapy areas at Astra Zeneca and lead cross functional teams to meet the brand's objectives. Accountabilities:
Raising Astra Zeneca's profile as a leader in Vaccines and Immunotherapies Define and design brand strategy for Astra Zeneca's long-acting antibody based on deep HCP insights Develop creative channels to effectively reach and consistently engage target healthcare providers with compelling content Develop and refine promotional messages for personal and non-personal engagements Implement and measure HCP strategy and tactics to deliver brand objectives Manage HCP promotional budget to achieve appropriate return on investment Provide input to forecasting assumptions Create sustainable, long-term relationships with thought leaders and advocates Essential Skills/Experience: Bachelor's degree in business,
marketing or the sciences8+ years of experience in medical and/or healthcare industries3+ years of experience in HCP promotion Experience leading strategic planning Ability to uncover deep customer insights and develop strategies to support brand ambitioninteractionperience managing creative and media agencies Budget management Proven track record of achieving brand goals Demonstrated ability to creatively engage customers with omnichannel tactics Demonstrated ability to thrive in a quickly changing environment Ability to effectively communicate brand strategy to key collaborators and senior leaders Demonstrated ability to work across functions and lead people and teams without authority Desirable Skills/Experience: medical brand launch experience Advanced degree in business, marketing, or the scienceinteractionperience marketing in multiple therapeutic areainteractionperience in market researchmedical sales experience High ambition for professional growth Experience developing complete account promotion Vaccines and immunotherapy experience When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.
In-person working gives us the platform we need to connect, work at pace and challenge perceptions.
That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Why Astra Zeneca? We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. Shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalize and scale it. Driven by the solutions we bring to the healthcare ecosystem, it powers us to make an impact at every step of the patient journey.
To improve their experience and outcome. In Commercial Leadership, we have to be accountable. A specialized team of trusted Biomedicals experts. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. Are you ready to make a difference? Apply today and join us in our mission to improve the lives of immunocompromised people worldwide! Date Posted 13-Dec-2023 Closing Date 13-Jan-2024Astra Zeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e. g. race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status). We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
