Location: Franklin Lakes, NJ
Company: Becton Dickinson
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us. Responsibilities Develop
and execute marketing and product strategies to achieve or exceed the business unit objectives of innovation and growth for their product families. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, managing product lifecycles, forecasting pricing strategies and guidelines, etc.
Define and execute product strategy, multi-generational product roadmaps, development priorities, and release planning that meets or exceeds customer expectations. Develop and execute worldwide marketing plans, including clinical study planning, advertising and promotion, sales tools, public
relations, public policy, seminars, etc. Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies and related objectives.
Develop competitive strategies thorough competitive intelligence and market analysis. Support the Global Product Development System (GPDS) process as a core team member (CTM) and is accountable for completion of respective marketing deliverables, if assigned. Includes driving market-related initiatives through communications and collaborative efforts with all levels of other functional areas represented on the project teams (e. g. R&D, Regulatory Affairs, Clinical and Scientific Affairs, etc.
)Effectively partner and collaborate with regional marketing and sales leaders, R&D and Clinical Scientific Affairs, Business Development, and other functions to ensure development and execution of comprehensive marketing and product strategy. Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. Support additional marketing efforts as required by the platform team Minimum Requirements: Bachelor's degree; MBA preferred. Five years of related product marketing experience. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19.
In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit /careers Becton, partinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, interaction, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or interactionual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
PDN Primary Work Location USA NJ - Franklin Lakes Additional Locations Work Shift Show More Show Less Apply Save Job Sr. Global Marketing Manager - Hybrid Job Description Summary The Senior Global Marketing Manager is responsible for the strategic and financial performance of the ABG and accessory devices as part of the Specimen Acquisition platform through comprehensive and timely Marketing and Product strategy development and execution.
Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve.
Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us. Responsibilities Develop and execute marketing and product strategies to achieve or exceed the business unit objectives of innovation and growth for their product families. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, managing product lifecycles, forecasting pricing strategies and guidelines, etc.
Define and execute product strategy, multi-generational product roadmaps, development priorities, and release planning that meets or exceeds customer expectations. Develop and execute worldwide marketing plans, including clinical study planning, advertising and promotion, sales tools, public relations, public policy, seminars, etc. Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies and related objectives. Develop competitive strategies thorough competitive intelligence and market analysis.
Support the Global Product Development System (GPDS) process as a core team member (CTM) and is accountable for completion of respective marketing deliverables, if assigned. Includes driving market-related initiatives through communications and collaborative efforts with all levels of other functional areas represented on the project teams (e. g. R&D, Regulatory Affairs, Clinical and Scientific Affairs, etc. )Effectively partner and collaborate with regional marketing and sales leaders, R&D and Clinical Scientific Affairs, Business Development, and other functions to ensure development and execution of comprehensive marketing and product strategy.
Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. Support additional marketing efforts as required by the platform team Minimum Requirements: Bachelor's degree; MBA preferred. Five years of related product marketing experience. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required.
Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.
We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit /careers Becton, partinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, interaction, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or interactionual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
PDN Primary Work Location USA NJ - Franklin Lakes Additional Locations Work Shift Show More Show Less Apply Save Job PDN-9acdb3b7-980c-4265-9d62-a76f6fc7a697
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
