Location: Middletown, NJ
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success.
Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace. At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue
and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals bring strong operational experience and a collaborative approach.
All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth. For more information, please visit our website. JOB OVERVIEW The Senior Marketing Director role is a leadership position within MPG, operating as a business manager and account lead for our Strategic Marketing
& Communications group. We accelerate business growth for clients through our campaigns and communication solutions.
We have been at our craft creating stories, beautiful design and persuasive programs for over 40 years. Our team has partnered with some of the biggest and brightest brands, along with some up-and-coming superstars to help them grow in the marketplace. We offer end-to-end marketing communications, across a variety of channels. A majority of our clients are CPG companies with products in distribution in all major retailers (Drug, Mass, Grocery, Natural, Amazon, Beauty, Dollar). Our clients’ partner with us to develop consumer & shopper strategy and execute activation plans to help them accomplish key business objectives and win in the retail physical and digital space.
The ideal candidate will be near the Holmdel, NJ office in a hybrid role. POSITION SUMMARY As the senior member of the SM&C team you will be responsible for all facets of the business (working in partnership with the Creative lead) including Business Development, Capabilities growth, P&L management, operations, account service, team management / talent and the lead on some individual accounts. In addition, as part of the greater MPG your role will include wider team engagements across the MPG network delivering full end to end solutions for our clients.
The nature of the work will vary and pivot often as business development opportunities and the clients’ range across many verticals with a wide range of unique requirements and opportunities. The ideal client will thrive when having constant opportunities to work with a wide variety of clients and creatively deliver full end to end quality solutions. KEY RESPONSIBILITIES Deliver budget across revenue and costs, growing revenue and profitability over time. Assign, build and maintain strong account service for all existing clients and new clients.
Continue to build capabilities based on marketplace needs & opportunities, building internal capabilities and external partnerships. Develop deep client and MPG relationships that cultivate an ease in collaboration and growth opportunities. Manage, develop and source team members with the goal of getting, keeping and growing quality talent. Effectively manage multiple clients and projects with ease and thoughtfully prioritize each. Develop and demonstrate an in-depth knowledge of the clients’ business including Omni-channel, consumer & shopper marketing strategy, activations across creative strategy, execution.
Oversee media planning & buying across paid and owned with external agency partners and vendor partners. Participates in new business pitches, presenting capabilities, guiding shared content and case study development. Write clear and concise SOWs, project plans and creative briefs. Leads team discussions, agency meetings and client presentations that inspire action. QUALIFICATIONS AND EXPERIENCE 10+ years combined experience in marketing (Ideally agency side) Experience working in marketing communications, leading teams and day to day client work.
Strong knowledge of retailers across B&M, Omni and Amazon Experience working with external vendors and agencies for media planning & buying. Ability to create a strategic communications plan understanding the role and importance of each channel across paid and owned. Experience building and growing high performance teams. Comfortable in a fast-paced environment Comfortable pitching new business Strong oral and written communication skills Strong Microsoft Office skills Bachelor's degree in marketing or other related field preferred/or equivalent work experience BENEFITS We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance.
Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off. DIVERSITY AND INCLUSION MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, interaction, national origin, disability status, genetics, protected veteran status, interactionual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential.
by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B.
The foundation of our pledge starts with our promise to each other, our clients, and the community. VACCINATION STATUS MPG does not require candidates to be vaccinated when hired, with the following exception: If the client for whom the role is being filled requires all candidates to be vaccinated, MPG will require those candidates to be vaccinated. In these cases, candidates will be required to show proof of being fully vaccinated against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
