Location: Orlando, FL
Company: Cox Media Group
to promote, proofreads scripts and places spots on various platforms Plan advertising and promotional campaigns on tv, internet and social and OTT Work with Creative Services Director on marketing plans and selection of which media to advertise in, such as radio, television, online, print and billboards Coordinate with news and graphics department to present a unified image to viewers Develop plan for promotion and assign producer/editors to execute plan Conceptualize, coordinate and produce news image campaigns for the TV station Work on creative with producers/editors and designers.
Must understand the fundamentals of design, from layouts to composition Attend research sessions and
use learned research in promotional campaigns, and help create marketing strategies from learned research Responsible for trafficking promotional logs. Co-manage promotional inventory using Wide Orbit Plan and execute digital and social media promotional campaigns.
Properly place creative on appropriate platform Must possess interpersonal skills and have ability to work with internal and external clients Other duties as assigned Minimum Qualifications Avid editing experience a plus Preferred Qualifications Bachelor's degree (B. A. ) from a four-year college or university in marketing or journalism preferred Five years’ experience in a similar role in a television environment preferred
Two years’ experience in a management role preferred About Cox Media Group CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members.
CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and My Network TV, as well as several valuable news and independent stations.
For more information about CMG, visit Req #: 976 #LI-Onsite
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
