Location: New Bremen, OH
Company: Crown Equipment
Primary Responsibilities Work closely with the Marketing team to support the development and execution of integrated marketing campaign plans and content to attract and engage potential candidates Work closely with creative and content teams to ensure recruiting assets are updated regularly Maintain a thorough understanding of recruiting marketing best practices and candidate experience and keep the marketing team up-to-date on the latest trends Oversee updates to the Company’s career site and suggest improvements for engaging with potential candidates Develop and maintain a recruiting marketing tool kit with assets to support hiring activities including social media, print ads, radio spots,
video testimonials, postcards, etc.
Create content to support existing recruiting and employer branding Prepare weekly recruiting marketing reports to monitor campaign results Work closely with the marketing analytics team to track all campaign tactics and provide recommendations for improvements Produce and distribute weekly candidate lead reports and monitor chat transcripts from career site Perform ongoing research about new tactics and technologies to promote the Company’s career opportunities Perform other duties as assigned Qualifications Bachelor’s degree in Marketing, Communications, Public Relations or related field is required.
Non-degree considered if 12+ years of related
experience along with a high school diploma or GED 2-4 years of experience in marketing, communications or recruiting is required.
Good communications and interpersonal skills with the ability to collaborate across all functional areas Good written communications Ability to multitask and prioritize daily workload and meet deadlines Experience working with social media platforms Good organizational skills and attention to detail Hands on experience creating content for brand awareness and/or recruiting Work Authorization: Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided.
Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire. No agency calls please. Compensation and Benefits: Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more. EO/AA Employer Minorities/Females/Protected Veterans/Disabled
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
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Primary Responsibilities Write, edit and repurpose content to produce search optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, , branch web sites, intranet, email campaigns and various other Marketing and media relations.
Work cross-functionally with Marketing Project Specialists, and diverse internal and external teams in the content development process. Collaborate with teams to determine copy direction of marketing and advertising programs. In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content
with consistent voice and tone. Obtain leads, work directly or through other designated resources to pursue leads and secure customer commitment for customer results projects.
Conduct interviews, develop customer results story content, video scripts and content to support the project. Work with Project Specialists to coordinate supporting project resources, obtain appropriate approvals and launch to the sales organization and on. Create and distribute monthly status reports to marketing and sales management as appropriate. Produce content for and maintain the Crown Blog, creating an annual content calendar to support the posting schedule. Provide recommendations for integration of blog
content with and other marketing campaigns and programs. Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
Qualifications Bachelor’s degree in Communications, Writing, Journalism, English, Marketing or related field, along with 2-4 years of prior experience developing content for media, marketing or public relations. Good verbal and written communication skills are required and knowledge of AP Style preferred. Must be able to conduct research, interpret source material, write for diverse audiences and communicate concisely on technical as well as promotional subject matter.
An understanding of interactive marketing, paid and organic search and search engine marketing is preferred. Strong organizational and project management skills are a plus. Direct personal contact with internal and external sources, including marketing and media agencies, is preferred. Writing samples are requested. Work Authorization: Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please. Compensation and Benefits: Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more. EO/AA Employer Minorities/Females/Protected Veterans/Disabled
