Location: Boston, MA
and execute strategic product marketing initiatives that resonate with our target audience and drive business success. Primary Responsibilities: Product Position and Messaging: Lead the direction of product marketing for At Scale, collaborating with other functions to create a clear and compelling product positioning and messaging.
Develop and own product positioning, messaging, and value propositions that differentiate our solutions. Utilize customer, partner, and competitive research to influence product strategy and drive effective messaging. Go-To-Market Strategy: Work closely with product management to define go-to-market strategies for new product releases and updates, encompassing
product features, target audience, distribution channels, and promotion strategies. Provide input and strategy into the product roadmap, strategy, and pricing based on research findings, industry analyst interactions, and competitive insights.
Provide input about product priorities and goals to Product Management. Ensure alignment and seamless execution of product marketing strategies across teams, fostering a collaborative environment. Market Knowledge: Gain a deep understanding of market trends, customer requirements, usage, buying behavior, competitive landscape, and the partner ecosystem to identify market opportunities and customer demand. Cultivate and leverage relationships with
thought leaders, influencers, and key strategic customers and partners to increase market awareness.
Gather competitive intelligence on key competitors and develop differentiation materials for internal and external consumption. Sales Enablement: Equip the sales team with necessary tools and resources to effectively sell the At Scale product, including sales presentations, battle cards, and training materials. Analyst Relations: Manage analyst relations strategy and interactions with key industry analyst firms. Customer Program: Develop a customer reference program to showcase customer success and value realization. Content Strategy: Enable the marketing team and guide content teams in crafting audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks.
Measurement: Support goal-setting and tracking through key performance indicators (KPIs) for product marketing initiatives. Analyze data and leverage analytics to measure campaign effectiveness and adjust strategies accordingly. Qualifications: Masters degree in Marketing, Business, or a related field. Minimum of 8 years of experience in product marketing and related marketing functions in the software industry, preferably within enterprise data, analytics, Saa S, or AI businesses.
Proven track record in building and executing data-driven marketing plans. Ability to manage multiple projects simultaneously and meet deadlines. Strong interpersonal skills, with the ability to build credibility and deliver results. Outstanding written and verbal communication skills to translate complex technology concepts into clear, intuitive communications. If you are a passionate and experienced product marketer with a focus on driving business success, we encourage you to apply and be a part of the At Scale teams journey to empower data-driven decision-making.
About At Scale At Scale enables smarter decision-making by accelerating the flow of data-driven insights. The companys semantic layer platform simplifies, accelerates, and extends business intelligence and data science capabilities for enterprise customers across all industries. With At Scale, customers are empowered to democratize data, implement self-service BI and build a more agile analytics infrastructure for better, more impactful decision making. J-18808-Ljbffr For more details: jobs-search. org/advertising_boston-c434671/senior-product-marketing-manager-boston_i1975850088
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
