Strategic Marketing Team Leader | Columbus, OH

Firm defines team leaders as individuals that develop others, achieves for our clients and is an advocate for the team. This person should be positive, confident and capable so they can lead their team to success. The right candidate is well-attired and professional at all times.

This structured, organized individual knows how to prioritize, refine plans and motivate others. A team leader must be detail oriented, persuasive and diligent with timeline management. He or she values spending time building relationships after work with their team and developing team training events to continue to sharpen the team's skills. Above all else for the Strat Mar Team Leader is prompt and provides

clear communication. Social Firm’s policy is to over communicate to create a shared understanding and a clear picture for everyone involved. The Strat Mar Team Leader’s passion is an extension of the team's function to optimize, and win for our clients.

Team leaders must fully understand the team’s function to best use their skills for our clients. You are never discouraged, only driven to improve. You are a vivacious, driven person who pioneers strategy, research & analytics, creative design and messaging. You are proud of the work you do and enjoy the clients whom you do it for. The ideal candidate is generous, authentic, trustworthy and personable. He or she should have a good sense

of humor, and remain approachable and humble. He or she is fascinated with people, humanity and culture.

This person is calm under pressure and comfortable with ambiguity. Being creative, this person offers creative solutions to problems. He or she knows our brand story, our vision, our mission and our audience. This person will be able to use this knowledge to present new opportunities to existing clientele. The Strat Mar Team Leader is both optimistic and reliable. RESPONSIBILITIES MANAGE Develop team members to ensure they are professionally and personally growing Monitor performance and hold team members and external & remote workforce accountable for on-time deliverables Supervise resource allocation and ensure continuity with client agreements Foster a workplace environment that forges a cohesive team that provides a symphony of success for our clients Own the ultimate quality of work produced by the team Lead, manage, and develop a team of external and remote specialists PROCESS Develop, steamline & maintain SOPs and ensure / enforce compliance at scale Keep accountability for teams time tracking, task tracking and time management Make quarterly and annual recommendations to higher management for performance based incentives and compensation.

Request, review and refine reports for higher management and clients TRAIN Identify and create training programs and playbooks to improve the team's capabilities Develop implementation strategies for new systems and software Mentor team members monthly on personal and professional goals Stay up to date on cutting edge innovations and market trends relevant to the team. Hold and track certification program implementation for team members COMMUNICATE Serve as the liaison between the marketing team and clients/design team Work closely with the creative team project manager to ensure timely delivery of tasks Own client communication and relationship management Assist sales team with development of scopes Develop relationships with partners & Attend Networking Events to build relationships Develop the narrative for clients as to how Social Firm efforts are effecting their organization EXECUTE Develop integrated marketing campaigns in depth to produce effects for clients Manage task dissemination using project management systems Own the client experience from Kickoff Meetings onward Create and refine project timelines based on team workload and scope requirements Directly support the technical execution of tasks and backfill when appropriate STRATEGIC SERVICES Define buyer personas & audience segmentation - identify target audiences and develop strategies that deliver relevant content to drive conversions Lead reputation management services including monitoring reviews & profiles Writes advertising copy for company and clients Learns and uses Storybrand framework to write compelling content Manages and assists with organic social media management of internal company social network profiles ADVERTISING Assists with the creation and management of paid search, social and digital programmatic campaigns Performs daily management of these campaigns which includes, but is not limited to: campaign launches, budget & bid management, analytics tracking and optimizations Provides recommendations on paid creative formats and dimensions dependent on campaign strategy and objectives Excels in internal and external cross-team communication to report campaign insights and also troubleshoot campaign support issues (Occasionally communicate directly with client) Stays current with the latest paid advertising practices for both B2C and B2B businesses Leads the implementation process for new programmatic campaigns across preferred partners REPORTING Builds and maintains KPI reports, reporting templates and reporting dashboards for clients & internal teams Collects, analyzes and interprets data to provide insights as to what the numbers mean for the customer’s current paid campaigns as well as long-term strategies LEAD Own the overall success of marketing campaigns and programs by making key decisions, motivating, encouraging, and being the example for the team Provide team members with the what and why for execution Set clear expectations for team members and set them up for long term success Identify and select candidates for open positions on the team Monitor and manage team resources and ensure requests are being made to ownership SPECIFICATIONS REQUIRED 4 year college degree or equivalent experience 2+ Years Experience working in a Digital Marketing Agencies Strong understanding of SEO, Digital Ads, CRMs & Digital Marketing Basic understanding of HTML Track record of success with documented results Evidence of career progression with growth and commitment Frequent experience with Microsoft Office and Google G-Suite product families Capable of strategic thinking and confident decision maker Ability to prioritize effectively in a fast paced environment Possesses strong leadership qualities and share prior accomplishments as a team leader Strong organizational skills Great written and interpersonal communication skills Heart of a Champion - Desire to be the best at what you do Experience building ads with Facebook Business Manager & Google Ads Platform Experience managing direct reports PREFERRED 4+ Years Experience in Digital Marketing Agencies Understanding of key performance metrics for search engine marketing PPC management & analytics experience Google Data Studio experience 1 year of Moz Pro platform experience Member of a special interest groups (ie: Web Analytics Wednesday) Regularly follow industry news sites like SEJ, Search Engine Land, Moz, etc DESIRED Holds certifications for Google Adwords and Google Analytics, Facebook Blueprint Experience managing paid advertising campaigns on the Bing and/or Linkedin Ads platform Outside interests - hobbies, active roles in organizations, community involvement Experience with project management and time tracking software, especially Teamwork WHAT SETS SOCIAL FIRM APART?

Social Firm has been in business for more than a decade, but we strive to keep a start-up vibe focusing on high energy and growth.

We are strong believers in professional development. The right candidate can expect to learn something new every day, and we take it upon ourselves to cultivate our talented employees on all levels of marketing and business. We want well rounded employees, and whether you move up internally or move on to bigger and better things in your career, we’re here to help you become better at what you do. Our culture is extremely important, and we want you to love what you do here. Our management style is not simply aimed at you helping us grow, but us helping you be successful.

With this positive synergy, growth will always come naturally. Here are a few things you can expect: We move fast; we test everything; we learn as a team; and, we continuously improve We are nimble and always ready for anything Open communication environment based on high-integrity values Passionate teammates who know how to have fun while winning Opportunity for growth Focused on the employee and their personal and professional development Social Firm is philanthropic and active in the community The culture is well-regarded and results driven Opportunity to work on fun campaigns On-site parking, quick access to downtown, Bexley & Short North / Arena District